Automotive Fleet
MenuMENU
SearchSEARCH

Get Ready for a Revamped Remarketing Industry

CAR 2022 IARA Session: Look for new avenues and platforms for buying and selling used vehicles among consignors, auctions, and dealers.

April 18, 2022
Get Ready for a Revamped Remarketing Industry

Steve Greenfield of Automotive Ventures provided an overview of remarketing industry changes on March 23, 2022 during the Conference of Automotive Remarketing in Las Vegas.

Ross Stewart / Stewart Digital Media

4 min to read


Get out of the silos while you can before they implode into plumes of dust. What was once defined as segmented auctions, dealers, marketplaces, and wholesalers will blend this decade in ways never seen before.

Remarketing industry leaders and professionals learned more about that sobering prediction during a general session March 23 at the Conference of Automotive Remarketing. Industry analyst and forecaster Steven Greenfield, the CEO and founder of Automotive Ventures, led the presentation, held during the International Automotive Remarketers Alliance series.

Ad Loading...

“There will be more change in next five to 10 years than we’ve ever seen,” Greenfield told the audience in a sweeping overview of industry changes. “The silos are breaking down.”

Technology innovation now alters the vehicle lifecycle across the entire spectrum, he said, while entrepreneurs are innovating in every facet of that lifecycle. Among leading changes is the advance of artificial intelligence, which spurs an automated vehicle reporting-writing process used for condition reports.

Greenfield walked through a wave of industry acquisitions and partnerships in the AI, digital and sourcing tools space. Historical boundaries between auctions and third-party marketplaces are dissolving and shifting, he said.

KAR Global, for example, has invested in Ravin, an international provider of automated, mobile and CCTV-based artificial intelligence solutions for vehicle inspections. KAR Global is also investing heavily to consolidate larger B2B marketplaces, including the purchases of CarWave and Backlot Cars, Greenfield said.

That followed XLerate Group’s purchase earlier this year of America’s Auto Auction, creating a critical mass of independent auctions. Meanwhile, OEMs like General Motors are adding third party marketplaces.

Ad Loading...

“It’s only a matter of time before we see more consolidators,” he said. “More private equity money is coming into the space.”

As Greenfield explained: Buyers increasingly want access to inventory that will sell at solid values without paying burdensome fees. They also expect accurate prices, less uncertainty, and quicker sales in the auction lanes. Vehicle quality should be consistent and up to date while all transactors should be able to easily access arbitration and fund transfers.

Such tech-driven demand means the realms of dealers, auctions, marketplaces, and wholesalers are combining into new business models, he said. “These silos are being redefined before our eyes. We won’t see any more silos in each of those four categories.”

Greenfield underscored how Carvana’s recent $2.2 billion purchase of ADESA has shocked the remarketing sector more than any other deal. KAR Global was motivated to hold onto and grow its online assets and services while shedding physical ones, he said.

Carvana, facing supply constraints, was “ravenously buying” inventory, he said. Under this deal, it goes from operating facilities within in 200 miles of 56% of the population to 94% of the population. They now have 56 locations over 4,000 acres.

Ad Loading...

With two million dealer consignment cars running through ADESA, Carvana saw an opportunity to expand within a reasonable distance of much of the U.S. population so they can more efficiently park, prepare and deliver vehicles to customers, Greenfield said. Hertz, for example, plans to sell vehicles directly to consumers via Carvana.

“Why settle for wholesale prices when they can get retail prices?” Greenfield asked. “80% of Hertz cars could be sold to end retail consumers. Carvana will circle back to sellers for new value propositions with retail prices, changing the dynamics in the B2B marketplace entirely. . . Will there be dealer pushback? Things are changing very quickly.”

Larger remarketing operations will see more opportunities for managed fleet services, de-fleeting services, and more locations to park and maintain vehicles awaiting sales as more sales go online, he said. “They will be bringing fleet services to the fleets.”

Greenfield reminded the audience that without a healthy dealer base, none of the industry will be in business. With new business models emerging from consolidation, dealers operating margins face increased pressure.

Electric vehicles also will cramp dealer profits, since EVs tend to be more reliable and don’t need as much maintenance and servicing, Greenfield said. “They will get over-the- air software updates and billions in new subscription services will be generated.”

Ad Loading...

One key challenge is how dealers will participate in vehicle transactions when consumers embrace more options. “Running a car dealership is like squeezing a water filled balloon, with five to six different profit and loss components that can be balanced,” Greenfield said. Those include new and used cars, parts, service, finance and insurance, accessories, and collision repair. They can allocate resources and people around as areas face challenges. “It may look different in the future.”

Remarketing Industry Factoids

Steven Greenfield shared the following stats and numbers during his presentation on the future of the remarketing industry:

The Automotive Ventures Mobility Index is a group of publicly traded mobility stocks that tracks the health of the mobility market, composed of the global publicly traded mobility companies, weighted by market capitalization of each company and indexed back to 100 as of January 1, 2015.

Weighted market cap extending back to January 2015:

  • AV Mobility Index: 234.7 as of Feb. 28, 2022

  • Sub-Index: B2B Auctions: 290.1 as of Feb. 28, 2022

  • S&P 500 Performance: 212.6 as of March 2, 2022

What matters most to a consignor (seller)?

  • Retention

  • Cost

  • Reputation/Brand

  • Speed

What matters most to a buyer?

  • Fees

  • Vehicle price

  • Speed

  • Vehicle quality

  • Selling ability

  • Easy process

Tidbits:

  • 42 million used vehicles are sold each year in the U.S.

  • 12 million vehicles pass through wholesale auction houses

  • More than four out of five cars sold last year contained personal data.

  • Amazon's share of third-party seller revenue was 34% in 2021.


Originally posted on Vehicle Remarketing

Subscribe to Our Newsletter

More Operations

Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
Ad Loading...
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →
Ad Loading...
Handshake graphic featuring BBL Fleet and Velcor Leasing Corporation logos announcing BBL Fleet’s acquisition of Velcor to expand fleet management services nationwide.
Operationsby News/Media ReleaseMay 8, 2026

BBL Fleet Acquires Velcor Leasing Corporation

BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.

Read More →
Graphic reading “What’s New From Lytx at Protect 2026?” over a blue digital network background highlighting Lytx fleet technology and AI-powered safety solutions.
Operationsby News/Media ReleaseMay 6, 2026

Lytx Introduces New AI Fleet Technologies at Protect 2026

The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.

Read More →
Cover image for the “5th Annual Market Pulse Report” by Element titled “Navigating fleet management in 2026: Data and insights shaping the future of fleet and mobility.” The design features an aerial view of a cable-stayed bridge with vehicles traveling on a highway beside a dense green forest. A teal graphic panel overlays the lower portion of the image, with the Element logo and tagline “Intelligence in motion” at the bottom.
SponsoredMay 6, 2026

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.

Read More →
Ad Loading...
A blue Automotive Fleet graphic representing the weekly AF News Recap series.
Operationsby Faith HowellMay 4, 2026

From Waffle House to AI: Fleet Trends You Need to Know

In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.

Read More →