Related: State of the Fleet Industry: Emerging Upward Pressures on Fleet Costs
Microchip Shortage Increasing Vehicle Lead Times
This shortage is causing OEMs to reduce, or in some cases even stop, vehicle production, as they find it more difficult to procure semiconductors and electronics. As a consequence, this global shortage of semiconductors promises to further increase lead-times for affected vehicle models.

Photo: iStockphoto.com
There is a global parts shortage for semiconductors and microchips used to control electronic components for a number of critical vehicle functions that is impacting vehicle production around the world.
This shortage is causing OEMs to reduce, or in some cases even stop, vehicle production, as they find it more difficult to procure semiconductors and electronics. As a consequence, this global shortage of semiconductors promises to further increase lead-times for affected vehicle models.
For example, during the week of Jan 25. 2021, production for the Ford Escape and Lincoln Corsair at Ford’s Louisville Assembly plants was stopped for the second time in the month due to the chip shortage. The plant was also down for the week of Jan. 11, 2021 due to the same shortage.
But this semiconductor and chip shortage is a global phenomenon. For example:
Subaru cut production at two auto plants – one in Japan and the other in Lafayette, Indiana. While there were production slowdowns, Subaru expects all production will be made up. Subaru said the year-end projected volume target is unchanged.
Volkswagen has reduced production in China and Germany as it is having difficulty sourcing microchips for its electronic stability controls and ABS braking systems.
Likewise, but for different reasons, Toyota reduced output of the Tundra at its San Antonio plant, and similarly FCA and Honda have reduced output at some of their plants due to the chip shortage.
What Has Caused this Shortage?
The shortage of semiconductors is occurring as a result of the companies that manufacture these products have allocated more of their production volume to meet the surging demand from the consumer-electronics industry, which saw sales of electronics products spike during the stay-at-home mandates created by the pandemic.
While the auto industry buys a lot of semiconductors and electronics, it is small compared to what the consumer electronics industry purchases; the consumer electronics industry is a much bigger customer for these components than the auto industry.
To put this in perspective, while there may be 100 million vehicles built per year worldwide, this compares to 1 billion smartphones manufactured each year. And smartphones are only one segment of the much larger consumer electronics industry. So, there is a lot of competition for a finite inventory of electronics and semiconductors that will continue until production can increase to meet demand.
The prediction is that the shortage of electronics chips and semiconductors might persist for the entire first half of calendar-year 2021.
More Operations

Moventum Fleet Management Names Mark Iorillo Head of Sales
Iorillo brings nearly 20 years of fleet management and sales experience to the role, including previous positions at Element Fleet Management, CEI, Donlen and Ryder.
Read More →
Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →