The Car and Truck Fleet and Leasing Management Magazine

Ford Fleet Sales Double Since Last January

February 2, 2010

DEARBORN, MI - For the month of January, Ford sales to fleet customers more than doubled last January's depressed levels (up 154 percent), when most fleet owners deferred vehicle purchases due to the credit crunch and uncertain business and economic conditions, according to the automaker.

Ford posted gains in every fleet market - commercial, government, and rental. On an annual basis, a majority of Ford's fleet sales are to commercial and government customers where the Ford F-Series truck and Econoline van have long been top sellers.  In addition, the Fusion, Taurus, and Escape are also among the commonly selected vehicles for fleet customers.      

Overall, Ford experienced higher sales for every brand and in every product category, with a 24 percent sales increase in January versus a year ago. 

Ford cars were up 43 percent, crossovers were up 20 percent, sport utilities were up 8 percent, and trucks and vans were up 14 percent.  Among brands, Ford sales were up 26 percent, Lincoln sales were up 16 percent and Mercury sales were up 6 percent.

"Resale value is a key indicator of brand health and an important contributor to the total value equation," said Ken Czubay, Ford vice president, U.S. Marketing Sales and Service. "Fleet managers monitor vehicle operating costs very carefully.  They are giving Ford more consideration because of our improving resale values."


Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.

Sponsored by

A closed end lease wherein the lessor assumes responsibility for the maintenance expenses on the leased vehicle, in addition to providing the funding and taking the risk on depreciation.

Read more

Up Next

More From The World's Largest Fleet Publisher