The Car and Truck Fleet and Leasing Management Magazine

Lincoln Delivers Three-Minute Movie Debuting on National Television

June 30, 2008

DEARBORN, MI – Taking a significantleap from the traditional 30- and 60-second broadcast advertising model, luxuryautomaker Lincoln is delivering a first with the national televisionlaunch of a three-minute movie, featuring the all-new 2009 LincolnMKS. Shot on location in Hollywood Hills, MadCrazyLove is a three-minutecommercial, with accompanying 30- and 15-second spots, that introduces the 2009Lincoln MKS.

The newthree-minute spot makes its television debuted during the recent BlackEntertainment Television Awards pre-show. The movie is also available online atwww.lincoln.com and www.lincolnlounge.com.

The 30-and 15-second spots are airing on select cable television and nationallysyndicated programs. National print and digital media are included in the mediamix and scheduled for rotation beginning in July.

MadCrazyLovetakes the viewer on a romantic journey that at first glance appears to becentered on a couple’s first encounter. Moving through vibrant images at acocktail party, cruising through the streets and scenic hills of Hollywood, stopping offfor a bite at a local dive, the couple enjoys the simplicity of the evening andthe amenities of the Lincoln MKS. As the couple’s evening together marchestowards a final scene, the story takes a sudden and unexpected twist thatviewers will have to see to enjoy.

Threepartner 30-second and one 15-second television teaser spots provide a peek intothe MadCrazyLove story, and further details the features of the new MKS,including the sophisticated technology, dynamic design, and smooth drivingexperience.

The30-second Something Warmer spot showcases the craftsmanship of the vehicle’sinterior, its materials including genuine wood, metal, and leather; the30-second Dual-Moon highlights the dual-panel moonroof, SYNC in-carcommunication and the split grille design; the 30-second IP touts thenext-generation voice-activated navigation and Sirius Travel Link. The15-second MadCrazy features the available 20-inch wheels and luxury touchtechnology.

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