The Car and Truck Fleet and Leasing Management Magazine

Like It or Not, Wheel Advertising Is Here

August 31, 2004

The wheels of 2,000 taxis in Los Angeles have been rigged with non-rotating hubcap covers carrying advertiser logos. Initial advertisers on the 16.5-inch covers include Taco Bell, Los Angeles Dodgers, Virgin Cola, Jiffy Lube, and, according to an article in the Los Angeles Times.Santa Monica, Calif.-based AdFleet says the company has plans to launch similar campaigns in 14 markets including Atlanta, Dallas, Boston, Toronto, and Washington, D.C. "Alternative out-of-home media is gaining in popularity because of its ability to catch the consumer's eye and deliver content in a manner that allows an advertiser to break away from the ordinary," AdFleet President Ian Klassen said in a statement. The idea is not new. Klassen says he saw it in action in Singapore and imported it.
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