The Car and Truck Fleet and Leasing Management Magazine

New Yokohama Tire Marketing Communications Director

May 6, 2002

Yokohama Tire Corporation announced on May 3, 2002 the hiring of Arthur Michalik to head its marketing communications department. As director of marketing communications, Michalik will work closely with Yokohama Tire Corporation management and the parent company, Yokohama Rubber Company, on launching new products and managing the marketing activities for the United States. Activities include market research, advertising, sales promotion, public relations, sales support, direct marketing and merchandising. Michalik brings more than a decade of tire industry experience from Bridgestone/Firestone to the department, including retail merchandising and brand marketing activities. Michalik joined Yokohama from TDC Communications, an advertising agency in Ontario, CA, where he directed the agency's activities for clients including TRD U.S.A., Toyota Motor Sales, U.S.A., Kia Motors, Fleetwood Enterprises, and Wynn Oil Company. Yokohama Tire Corporation manufactures, markets and distributes a complete line of products for high performance, light truck, passenger car, commercial truck and bus, as well as off-the-road mining and construction applications.
Twitter Facebook Google+


Please note that comments may be moderated. 
Leave this field empty:

Fleet Incentives

Determine the actual cost of owning and running a vehicle in your fleet. Compare vehicles by class and model.


Fleet Management And Leasing

Merchants Experts will answer your questions and challenges

View All
Sponsored by

First enacted by Congress in 1975, the purpose of CAFE (Corporate Average Fuel Economy)  is to reduce energy consumption by increasing the fuel economy of cars and light trucks.

Read more

Up Next

More From The World's Largest Fleet Publisher