The Car and Truck Fleet and Leasing Management Magazine

DaimlerChrysler Selects AT&T Wireless as Telematics Provider

August 9, 2001

DaimlerChrysler has chosen AT&T Wireless to be its development partner and wireless provider for the company’s new comprehensive telematics strategy. DaimlerChrysler said that it expects to begin piloting its telematics solutions in Chrysler Group vehicles before the end of 2001. Its telematics strategy aims to benefit the Chrysler Group, Mercedes-Benz USA, and Freightliner customers. DaimlerChrysler’s telematics strategy is designed to serve various automotive customer segments, including the luxury, volume production, and heavy-duty vehicle segments. Each segment represents a different set of criteria for telematics, based upon the behavior and driving habits exhibited by customers. Telematics has been available in Mercedes-Benz vehicles for several years. Tele Aid, a combination safety, security, and communications system launched in April 1999, can notify police of an emergency, offer roadside assistance, track a stolen vehicle, and provide concierge services, among many other features. Mercedes-Benz vehicles have also featured hands-free cellular telephones since 1991, with voice-recognition systems available since 1994. These offerings will continue to be available to Mercedes-Benz customers. In the last year, DaimlerChrysler has aligned with such partners as America Online, Cobalt Group, Covisint, IBM, Manugistics, and Powerway. These partners are involved in various business-to-business, business-to-consumer, and business-to-employee initiatives.
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