The Car and Truck Fleet and Leasing Management Magazine

Toyota Increases MSRP for 2011 Toyota, Scion, and Lexus Models

March 31, 2011

TORRANCE, CA -Toyota Motor Sales (TMS), USA, Inc., announced MSRP increases for most 2011 Toyota, Scion and Lexus models.

The price increases on Toyota models range from $200 for the Yaris Liftback to $900 for both the Land Cruiser and Sequoia large sport utility vehicles (SUV). The model-by-model adjustments reflect individual percentage increases ranging from 1.2 to 2.2 percent.

The new prices for North American-produced vehicles will become effective with May 2011 production. For models sourced from Japan, updated pricing will be effective for vehicles with scheduled May arrivals. Japan-sourced vehicles include 4Runner, Corolla, FJ Cruiser, Highlander Hybrid, Land Cruiser, Prius, RAV4, Yaris Liftback, and Scion xD.

Toyota MSRPs do not include a delivery, processing and handling (DPH) fee of $760 for Toyota passenger cars, $810 for Toyota small/medium trucks, and $975 for large trucks (Sequoia and Tundra only). The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The MSRP for the 2011 Toyota Tacoma compact pickup truck, Yaris sedan, Scion tC sports coupe, Scion xB urban utility vehicle, the Lexus CT 200h hybrid premium compact, and 2012 LFA supercar remain unchanged.

The 2011 Scion xD five-door urban sub-compact receives an MSRP increase of $65 or 0.4 percent.

Scion MSRPs do not include a delivery, processing and handling (DPH) fee of $720. The DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

The Lexus price adjustments range from $600 for the GX 460 luxury utility vehicle to $900 for the IS F high-performance sedan, LS flagship luxury sedans, GS 450h hybrid luxury sport sedan and LX 570 premium luxury utility vehicle. The model-by-model adjustment reflects individual percentage increases ranging from 0.8 to 2.1 percent. Lexus MSRPs do not include a delivery, processing and handling fee of $875.

The new prices will become effective for vehicles with scheduled May arrivals for all Lexus vehicles except North American-built RX units, which will have pricing changed effective with May production.

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