The Car and Truck Fleet and Leasing Management Magazine

60 Years of Porsche in America

September 27, 2010

STUTTGART, GERMANY and ATLANTA - The Porsche Museum in Stuttgart will be celebrating a very special anniversary this year: It was exactly 60 years ago, in the autumn of 1950, that the first Porsche 356 models were shipped to the USA. Since then, what was at that time just a small sports car manufacturer, has gone on to capture the hearts of American sports drivers - and a good number of Hollywood stars as well. From October 12, 2010 to January 9, 2011 the Porsche Museum will be celebrating the presence of Porsche on the world's largest and most important automobile market with this special exhibition, a presence which for six decades has been steadily growing. As part of this, visitors will be able to see the most interesting Porsche series for the American market, among them the prototype of the Porsche 356 Speedster, the rare 356 America Roadster, and the legendary 550 Spyder.

Simultaneously with the special exhibition, the Museum is publishing the book "Porsche in America". The sixth volume to appear from its own publishing house, "Edition Porsche Museum," this book presents, on more than 200 pages, the unique success story created by Porsche on the US automobile market. Previously unpublished pictures from the company archive provide the reader with some fascinating insights into the history of Porsche in North America. The book is available in German and English at the Porsche Museum Shop.

To celebrate six decades of American Porsche passion, Porsche Cars North America (PCNA) has launched a My Classic Porsche Search contest.  This national search will focus on finding the oldest Porsches in 12 distinctive model categories, as well as the very oldest Porsche of all.  In addition, a separate contest is being held to invite owners, fans and enthusiasts to tell their Porsche stories in a My Porsche Passion Contest. Porsche aficionados will have the opportunity to write and upload a 500-words-or-less story that exemplifies their unique Porsche passion.  The public can learn all about these contests and how to enter by going to www.porsche60years.com.

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