The Car and Truck Fleet and Leasing Management Magazine

Lincoln Showroom Events Highlight All-New MKT Portfolio & Benefit Breast Cancer Research

October 19, 2009

DEARBORN, MI - Lincoln dealerships across the country celebrated the brand's all-new lineup of cars and crossover vehicles as part of an evening event designed to give customers an up-close look at the new 2010 models.

The Lincoln Star Studded Evening dealer program, the largest single-day customer event in Lincoln history, allowed dealers to highlight three new Lincoln models for 2010 - Lincoln MKS with available EcoBoost, Lincoln MKZ, and the all-new Lincoln MKT, a three-row crossover that delivers the optimal blend of distinctive design, interior spaciousness, fuel economy, and technology.

"These events let customers get up close and personal, touch, feel, and drive the vehicles, as well as experience Lincoln's innovative technologies," said Kate Pearce, Lincoln MKT marketing manager. "They are a more interactive, more engaging experience than a traditional television spot - they let Lincoln dealers really share these great new products with their communities."

More than 1,200 dealers were invited to participate in the nationwide events.  Not only did customers get to drive the new Lincoln models to feel their exceptional performance and handling capabilities, but they also learned about the class-leading technology that sets Lincolns apart.  Customers experienced Active Park Assist (Ford's hands-free parallel parking system) and saw demonstrations of the latest application of SYNC with new turn-by-turn voice-activated directions. They also had the chance to experience the remarkable Neural THX Surround Sound system that improves the sound of MP3s or digitally stored/compressed music.

Lincoln Showroom - The Lincoln "Star Studded Evening" dealer program highlighted three new Lincoln models for 2010 ­ Lincoln MKS with available EcoBoost, Lincoln MKZ and the all-new Lincoln MKT.

Support a Cause

The events also provided the opportunity to give back to the community by raising money for breast cancer research. For every completed test drive a customer took during Lincoln's Star Studded Evening, a $20 donation was made to Susan G. Komen for the Cure on behalf of the Lincoln dealer who staged the test drive.

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