Audi Improves 16 Positions in Initial Quality, According to J.D. Power and Associates
AUBURN HILLS, MI - Audi of America, Inc. posted the greatest ranking improvement in initial
quality in the results from J.D. Power and Associates’ 2008 industry-wide
study, released Jun. 4. Even as initial quality improved across the auto
industry, Audi distinguished itself from the pack, jumping sixteen spots to #10
with 113 problems per 100 vehicles (PP100). The Audi A6 ranked third in a tie in
the Mid-size Premium Car segment, according to www.autospectator.com.
Power and Associates quality rankings are based on feedback from actual,
new-vehicle owners. At the same time, Audi is enjoying strong consumer interest
and growing market share in the U.S.
In particular, Audi has enjoyed increased dealer traffic and strong sales of
the A4, A4 Cabriolet, and TT models, with robust sales in key markets. In fact,
Audi car sales (sedan and sports car models) into early summer grew
consistently over each of the corresponding five months in 2007.
Power and Associates 2008 Initial Quality Study measures new-vehicle quality
during the first 90 days of ownership. In J.D. Power and Associates’ 2007
study, the Audi A8 ranked highest in the Large Premium Car segment in a tie.