The Car and Truck Fleet and Leasing Management Magazine

Ford Pro Trailer Backup Assist Wins CES Award

November 11, 2015

Photo courtesy of Ford.
Photo courtesy of Ford.

Pro Trailer Backup Assist, a driver assistance feature on the 2016 Ford F-150, has won a CES 2016 Best of Innovation Award in the vehicle intelligence category.

The Consumer Technology Association (CTA), formerly known as the Consumer Electronics Association, sponsors the awards. 

Using Pro Trailer Backup Assist, drivers can easily back up a trailer with the turning of a knob.

“We’re honored to be named Best of Innovation among such a strong field of competitors,” said Raj Nair, Ford group vice president for global product development and the company’s chief technical officer. “Pro Trailer Backup Assist is another example of Ford leveraging new technology to make everyday driving tasks easier.”

A panel of independent industrial designers, independent engineers and members of the trade media determine the award winners across 27 product categories. For more information about the awards, click here. The winners were announced during CES Unveiled New York, an annual event to showcase new products and trends leading up to the CES.

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