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Industry Expo Highlights Driver Focus Guidelines

May 12, 2010

HOUSTON - Automakers attending the Intelligent Transportation Society of America's (ITS) annual exposition on May 5 underscored two industry-led initiatives: the Driver Focus Guidelines and the EcoDriving USA program. 

The Driver Focus Guidelines are principles on the installation, design and operation of in-vehicle technologies. The EcoDrivingUSA program provides drivers with tips to boost fuel efficiency -- in part by encouraging motorists to pay close attention to their driving environment. 

"Automakers have continued to provide consumers with more fuel-efficient and ever safer automobiles," said Dave McCurdy, president and CEO of the Alliance of Automobile Manufacturers. "And we're working with others to do even more. ITS America advocates for many technological advancements that will work with vehicles to even further enhance efficient and safe auto travel." 

In 2003 the Alliance of Automobile Manufacturers voluntarily developed and implemented the science-based Driver Focus Guidelines. These guidelines were created in consultation with ITS America in an effort to ensure that vehicle features can be operated with quick, interruptible glances so drivers can focus on driving. 

"Today's automobiles have GPS systems to help us find our way, and emergency crash notification to save lives," McCurdy said. "For future safety needs, we must preserve the wireless connection in cars to enable the next generation of vehicle safety technologies, including emerging intelligent transportation systems where cars will have the ability to 'talk' to each other and the roadway. We need more integrated hands-free systems that help drivers focus on the road." 

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