The Car and Truck Fleet and Leasing Management Magazine

Employee Driving Safety Campaign Set for October

August 12, 2009

McLEAN, VA --- The Network of Employers for Traffic Safety (NETS) is sponsoring "Drive Safely Work Week" during Oct. 5-9. The national traffic safety campaign will focus on educating employees about safe driving, whether they drive for work or just to and from work. 

This year's campaign theme, "Drive Focused--Drive Smart--Get Home Safely," focuses on the issues of distracted driving and eco-friendly driving -- driving smart to minimize the impact that driving habits can have on the environment. 

NETS is a partnership between the federal government and leading companies including Abbott, Amerifleet Transportation, Anheuser-Busch Companies, Chubb Group of Insurance, General Motors, Johnson & Johnson, Liberty Mutual Insurance Group, Nationwide Mutual Insurance, Monsanto and UPS. 

"The Drive Safely Work Week campaign is designed for businesses of all sizes. Even companies with a robust fleet safety program find the campaign a great way to include everyone in safe driving awareness and practices," said Maureen Mazurek, director of human rights for Monsanto Co. and chairperson of NETS. 

NETS has created a Web-based campaign kit providing easy-to-use tools that include downloadable messages, graphics and activities for each day of the campaign week. A highlight in this year's tool kit is an interactive distracted driving self-assessment that can be distributed via e-mail to employees. By answering a series of questions on driving behavior, employees learn how their driving habits rate on a scale developed by a panel of driving-safety experts. 

Other components include fact/tip sheets on the campaign issues as well as resources for global employers. For more information, visit www.trafficsafety.org

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