The Car and Truck Fleet and Leasing Management Magazine

Popular Science Magazine Awards Volvo Cars for Innovative Child Booster Cushion System

November 16, 2007

IRVINE, CA – Volvo Cars new booster seat helps protect children who have outgrown their toddler seat. In combination with an extended Inflatable Curtain and new, stronger side body structure, and load limiting seat belts this world's first two-step integrated booster cushion recently received international acknowledgement as a unique engineering solution to give children a safe and comfortable travel experience.

Chosen from thousands of new products and innovations, and selected as 1 of 100 best new technologies for 2007, Volvo Car Corporation, LLC, received Popular Science's annual Best of What's New award for this child protection system. This design was first shown in 2001 aboard Volvo's Safety Concept Car as a concept that would provide better seat belt positioning for children. Subsequent refinements to the seat, vehicle side body structure, seat belt attributes, and inflatable side curtain culminated with launching Volvo's newest crossover wagon, XC70 in Geneva Motor Show in Switzerland this past March.

Earlier this year, Volvo Cars received an award from the World Traffic Safety Symposium at this year's New York International Auto Show. The award was for best new safety feature in an automobile.

Volvo's prides itself in finding innovative ways to advance automobile safety. "Our goal is to help protect occupants. This award acknowledges our efforts to help protect our smallest passengers, our children," commented Thomas Broberg, Senior Safety Advisor, Volvo Car Corporation, Sweden. "This new seat, in conjunction with our refinements in side body structure and the inflatable curtain will have a significant reduction in child injuries."

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