The Car and Truck Fleet and Leasing Management Magazine

Fleet Safety Incentive Programs That Work

Just throwing money and / or prizes at drivers for a safe driving record won't necessarily be successful in motivating them to continue driving safely. Here are some tips and programs that will.

August 2011, by Staff

There is little question that keeping company vehicle drivers, their passengers, and the public safe is the single most important responsibility a fleet manager has. From vehicle selection to specification to policy, safety should be a primary force in decision making. 

One method used by many companies to help make safety efforts successful is implementing a safe driving incentive program. Using various measurements, drivers whose safety records are exemplary are rewarded.

But if the basis for the program is merely “no accidents = cash,” the overall goal of achieving a safety culture among drivers won’t be met. Here are some tips to remember when you want your safety program to have maximum effectiveness.

Incentives: What Kind?

There are a number of incentives that do work and help promote a safety culture:

● Recognition among peers and others. Most people work hard and do their jobs with little fanfare. Publicly recognizing excellence, on a wide scale, is something most people rarely, but would like to, receive.

● Tangible rewards. These can take many forms. Letters of commendation, plaques, and trophies are usually proudly displayed. Prizes, perhaps chosen from a catalog, are sometimes used, as is permitting a driver to upgrade the model or equipment on their vehicle. Combinations of all of these methods are another way to emphasize the safety message.

● Monetary. “Money talks,” as the saying goes, and monetary incentives can help bolster the effectiveness of the program. Monetary rewards don’t necessarily have to be in the form of a check; drivers can have personal use charges suspended or reduced for a set period, or something along those lines — anything that either provides money for a driver or reduces/prevents his or her money from going out the door. 

Employees — and people in general — are motivated in different ways. Some actually crave recognition above money, others want the money. Still others need both. It is easy to provide both recognition as well as some tangible or monetary reward in a safety incentive program, which helps motivate the broadest set of personalities.

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  1. 1. Bill Sims [ January 05, 2014 @ 05:03PM ]

    It is also beneficial to reward the managers who must manage these programs. It is possible to track the manages and how they implement the program, avoiding favoritism, which is very important.


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