The Car and Truck Fleet and Leasing Management Magazine

OPENLANE Appoints Three New Executive Managers

October 07, 2011

CARMEL, IN - KAR Auction Services, Inc. announced three appointments to OPENLANE’s executive management team in the wake of the announcement that the acqusition of OPENLANE is complete.

In the U.S., Jason Ferreri has been appointed senior vice president in charge of commercial sales. Tim Zierden has added responsibility for OPENLANE’s dealer sales within his capacity as senior vice president of dealer services for ADESA, Inc. In Canada, Trevor Henderson has assumed the position of managing director for OPENLANE while retaining his eBusiness and business development responsibilities for ADESA.

Commenting on the executive appointments, Peter Kelly, CEO and president of OPENLANE stated, “I’m delighted to have Jason, Tim, and Trevor on the OPENLANE team. Given their extensive industry experience and expertise, I’m confident that they’ll be great additions to the OPENLANE management team, helping bring OPENLANE and ADESA closer together, so we can provide our institutional and dealer customers the best upstream, mid-stream and downstream solutions for their remarketing needs.”

Previously, Ferreri was vice president of eBusiness sales and operations for ADESA, with responsibility for all of ADESA’s U.S. private label internet remarketing initiatives. Prior to assuming his eBusiness role, Ferreri was vice president of sales for ADESA, where he focused on working with ADESA’s many commercial accounts.

Since joining ADESA in 2009, Zierden has led the company’s dealer services division, overseeing the growth in dealer consignment and related services across the ADESA U.S. organization. Previously, Zierden held executive level positions with DealerTrack and the JM Family, as well as CarMax. Zierden will continue to report directly to Tom Caruso, chief executive officer and president of ADESA, and will provide an aligned solution for all dealer activity at ADESA and OPENLANE.

Henderson was vice president of eBusiness and business development for ADESA Canada, where he was responsible for guiding the development and implementation of strategic online programs and services for ADESA’s commercial and dealer customers. Prior to joining ADESA, Henderson served in various product planning and strategic roles within a software development company focused on providing fleet maintenance and dealer service solutions.

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