The Car and Truck Fleet and Leasing Management Magazine

ADESA Launches New Mobile Optimized Website

September 21, 2011 - Press Release

CARMEL, IN — ADESA announced the creation of a mobile solution for its U.S.-based and Canada-based websites, and

ADESA’s mobile optimized website now enables users registered on DealerBlock to bid on vehicles, buy vehicles and conduct the entire checkout process—all from their smartphones. DealerBlock is the company’s online platform that hosts bid-now sales events and buy-now pricing.

“We partnered with a trusted third-party source that specializes in mobile technology platforms to provide a user-friendly mobile experience,” said Jason Ferreri, ADESA vice president of e-business. “We recognize that customers have unique buying preferences, and our new mobile solution allows them to buy vehicles how they want, when the want, from virtually anywhere.”

Registered dealers can also search and review inventory, add vehicles to their Watch List and even review condition reports and vehicle history reports on their smartphones. Additionally, the mobile optimized site enables users to view DealerBlock purchases and review AutoBids instantly from any web-enabled mobile device

“ADESA understands the important role mobile plays in today’s marketplace,” said Ferreri. “The nature of the remarketing business demands that our dealers be mobile, and we will continue to develop innovative mobile solutions to support their individual business needs.”

Along with sourcing and purchasing inventory directly from their smartphones, users can also view run lists, access market guides and locate auction information for ADESA’s 70 auction locations nationwide.

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