Kelley Blue Book Values Now Available on 175 Newspaper and TV Web Sites
Kelley Blue Book and Cars.com have completed a distribution deal, which brings Blue Book™ values to Cars.com and its affiliate network of 175 newspaper and television Web sites. The distribution deal is part of a larger partnership struck by the two companies in January of this year. As part of the agreement, Cars.com and each of its 175 affiliate sites will include a fully integrated and co-branded used-car research page featuring Kelley Blue Book’s used retail, private party, and trade-in values Through this syndication, consumers will have access to Blue Book values during their research on local affiliate newspaper sites as well as the Cars.com home page. Just as on kbb.com, Blue Book values will be updated weekly on Cars.com and all of its 175 sites to ensure buyers and sellers obtain values that accurately reflect the current week’s vehicle marketplace. An exclusive partnership between Cars.com and Kelley Blue Book was signed in late January 2004 making Cars.com the sole provider of used-vehicle listings on kbb.com’s Blue Book classifieds.