Kelley Blue Book Adds Automotive Content to Website
Kelley Blue Book announced it has signed an agreement with J.D. Power and Associates, IntelliChoice, and Hachette Filipacchi Media U.S., publisher of Car and Driver
and Road & Track
, to produce new automotive information for its Web site, www.kbb.com.
Kelley Blue Book plans to offer J.D. Power and Associates’ vehicle ratings for more than 2,700 vehicles, including ratings for quality, long-term reliability, performance, and style. Visitors to the Web site will also be able to research specific vehicles using Car and Driver and Road & Track’s road tests and reviews. The Web site will offer a link to Car and Driver’s website, allowing users to read what owners say about their cars, as well as post their own reviews on the site. IntelliChoice offers "cost of ownership" information to consumers researching new cars. This tool compiles the average amount of money it costs to own and operate a vehicle over a five-year period, factoring in depreciation, financing, insurance, and other fees.
Kelley Blue Book expects to have the new content available on the Web site by the end of the year.