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Mike Albert Restructures and Rebrands

April 28, 2011

CINCINNATI, OH – Mike Albert Vehicle Fleet Management has rebranded itself Mike Albert Fleet Solutions. In addition, the company said it has restructured its sales organization, brought in new leadership, and is embracing new business practices.

"Fleet is one of the largest business expenses for our clients. Our team recognized the need for us help customers address critical issues such as lowering total cost of ownership, managing cash flow, building brand awareness, and increasing productivity,” said Marty Betagole, President of Mike Albert Vehicle Fleet Management. “Mike Albert is partnering with clients to create solutions that fit their overall business goals and objectives."

The company stated that the addition of Phillip J. Schneider, Jr. as VP of Sales and Marketing has spurred changes at the company. Schneider is a 23-year veteran of the Cintas Corporation and most recently held the position of Vice President of Sales Strategy and Development.

"We have added new talent to complement our growing sales and client endearment strategy; these additions optimize both program design and proactive fleet management to exceed our customer's long term business objectives," Schneider said.

Other changes include improvements to the technology the company uses.

"We have made strong advancements in technology to support our client's needs and further differentiate us from our competitors,” said Chuck Ruzicka, VP of Operations and Chief Information Officer. “These changes include an integrated system that allows us to quickly respond to customer requests and provide detailed account reviews to help clients manage their fleet expenses,"

The company said its Mike Albert Resale Center will be renamed Mike Albert Direct. Mike Albert Direct is located at 10381 Evendale Drive in Cincinnati and provides preferred, pre-owned vehicles direct to consumers and businesses.

The company said the new Mike Albert Direct is a result of the larger strategic change with Mike Albert Fleet Solutions. Mike Albert Direct sells vehicles that have rolled immediately off corporate leases from Mike Albert Fleet Solutions, which the company said allows it to provide complete maintenance and repair history for many of these vehicles. Mike Albert Direct also provides automobile rentals and a service center.

"By leveraging our corporate off-lease vehicles, we are offering an experience and value that can't be matched in the marketplace," said Pat Stull, Chief Operating Officer at Mike Albert Fleet Solutions.

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