The Car and Truck Fleet and Leasing Management Magazine

Steele Promoted to Senior VP, Client Relations for LeasePlan USA

September 07, 2010 - Press Release


ALPHARETTA, GA - LeasePlan USA is very proud to announce the promotion of Bryan Steele to senior vice president, client relations. In this role, he will continue to lead the client relations vice presidents in their efforts to bring value to clients by identifying and improving efficiencies, as well as cost saving opportunities and sharing those best practices with all clients. In addition, he will be assuming additional responsibility and sales channels and now direct all of our client-facing activities.

"Bryan's 30 years of industry expertise, combined with his 35 years of sales and client relationship management experience, have been an integral part of making LeasePlan's first-class client relations team one that delivers premium service, unsurpassed in the industry," said Jon J. Toups, chief sales and marketing officer.

The success of Steele's team has had a direct impact on LeasePlan's client satisfaction, loyalty and retention rates. Under his guidance, client satisfaction scores have increased by 19 percent since the creation of the client relations team. And client retention has jumped to more than 98 percent. In addition, the client loyalty rate - based on overall satisfaction, likelihood to repurchase from LeasePlan, likelihood to recommend LeasePlan and competitive advantage - grew by 17 percent.

Since Steele began his career at LeasePlan 10 years ago, he is credited with the successful creation and growth of the client relations team that has expanded the company's national presence. He also developed and implemented LeasePlan's client advisory board, Future Directions. The feedback from the Board provides LeasePlan with the ability to further develop its service commitment and product offering while keeping the primary focus on client needs and expectations.

In addition, Steele implemented a consistent and disciplined approach to the way we serve our clients, called Partnership Development Plan (PDP).

The PDP process provides accountability with definable measurements and action steps that further expands LeasePlan's commitment to providing the highest level of service delivery to clients.

"With his passion for the constant improvement of the service delivery and expertise offered to clients, Bryan has been, and will continue to be, an invaluable contributor to LeasePlan, as well as the fleet industry," said Toups.

LeasePlan USA, a subsidiary of LeasePlan Corp. N.V., is a global leader in vehicle leasing and fleet management solutions. The company, which manages 1.3 million vehicles worldwide, offers clients customized plans for total fleet cost reduction through its technologically advanced products and dedication to customer service.


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