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Toyota Adds Lower-Priced Base Prius

April 17, 2017

Photo of the 2017 Prius Two courtesy of Toyota.
Photo of the 2017 Prius Two courtesy of Toyota.

Toyota has introduced a lower-cost Prius gasoline-electric hybrid into its 2017 lineup with the Prius One, that carries a starting price that's $1,210 lower than the Prius Two, according to a Cars Direct report.

The move could be a response to the arrival of Hyundai's 2017 Ioniq Hybrid, which undercuts the Prius Two by $2,535 with a more fuel efficient model. Toyota sent a letter to dealers announcing the move.

The Prius One is nearly identical to the Prius Two, except it doesn't come with a spare tire, rear wiper, and driver/passenger seatback pockets. The Prius One will include the Toyota Safet Sense P driver assistance package that includes a pre-collision system with pedestrian detection, lane departure alert with steering assist, adaptive cruise control and auto high beams.

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