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Tata Motors Launches Truck Brand in Saudi Arabia

February 12, 2017, by Mike Antich - Also by this author

Tata Motors, India’s largest automotive manufacturer and one of the top 10 commercial vehicle manufacturers globally, launched its “World-Smart Truck” brand — the Tata PRIMA — in Saudi Arabia, according to Arab News.

Developed with Tata Motors subsidiary Tata Daewoo Commercial Vehicles (TDCV), the Tata PRIMA range is designed and developed with technical inputs from across the world, hence is referred to as the “World-Smart Truck.”

The Tata PRIMA is based on an Italian cab design, with engine technology from the U.S., gearbox expertise from the U.S. and Germany, chassis frame from Mexico, and sheet metal dies from Japan and Korea.

Tata Motors unveiled two new PRIMA heavy-duty trucks in the Kingdom — the PRIMA 4438.S (4X2) tractor head and the PRIMA 4038.K (6X4) construction tipper, with Saudi dealer-partner, Manahil International Company, a unit of Mohamed Yousuf Naghi & Brothers group (MYNM).

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