GAC Motor Releases SUV in Bahrain
GAC Motor released its GS4 in Bahrain during an event at the Bahrain International Exhibition & Convention Centre in early December. The company exhibited eight GS4, eight GA6, two GS8 and one GA8 models.
Released worldwide at the North American International Auto Show (NAIAS) in 2015, the GS4 has the 200T engine which puts fuel consumption at 6.3L/100km and peak torque of 202N.m/1500rpm. It is mated to a 7-speed G-DCT transmission.
GAC Motor said it signed a strategic cooperation agreement with Bahraini dealer National Motor Company (NMC) in April 2015 and officially debuted in the market in October 2015. Now there is one main showroom and 13 secondary distributors in Bahrain.
The Middle East market is a key region in GAC Motor's international strategy, according to Yu Jun, general manager of GAC Motor. The company has tripled sales in the one year since entering the market, and became the best-selling Chinese auto brand in Bahrain with 1% of the market share, according to the automaker
Bahrain has no automobile manufacturing industry, hence the intense competition among international brands. The overall auto market in Bahrain saw a decline this year due to the removal of fuel subsidies. GAC Motor said it was able to achieve the sales breakthrough in Bahrain and the Middle East, surpassing other companies who have entered the Bahrain market much earlier.
This year GAC Motor said it developed two distributors in Nigeria and won government vehicle orders over other Japanese and South Korean brands. With strong product quality and positive brand image, GAC Motor has launched the SKD project in Nigeria and assembled the first batch of GS4 successfully, laying a solid foundation for GS4's release in the Middle East.