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Mahindra Launches Mini-Truck in India

June 29, 2015

Mahindra & Mahindra Ltd., a part of the US $16.9 billion Mahindra Group, has launched its all new small commercial vehicle, Jeeto from its Zaheerabad plant in the state of Telangana, India. Jeeto has a modular range of eight mini-trucks and is designed to cater to the varied needs of the sub 1 ton load segment customers. Priced competitively, Jeeto starts at Rs. 2.32 lac (ex-showroom Telangana for BSIII) and will be available in S, L, and X series, catering to mini-truck, micro-truck and three wheelers customers.

“Being a listening organization, we have identified specific need gaps amongst the customers in the sub 1 tonne category, through various consumer insights and feedback,” said Pravin Shah, president and chief executive, (Automotive) Mahindra & Mahindra. “To fulfill these latent and existing customer needs we have launched the Jeeto, India’s first modular small commercial vehicle with multiple options. This vehicle will play a significant role in last mile distribution and will be a compelling option for both stand operators and small and medium scale businessmen and traders, with higher earning potential and better mileage. We are sure, as with other Mahindra products, the Jeeto will go a long way in helping our customers prosper in life in line with our Mahindra Rise philosophy”.

Jeeto offers multiple options to choose from – two powertrains of 8.2 kW (11 HP) and 11.9 Kw (16 HP), two payloads of 600 and 700 kgs and three deck lengths of 1630mm (5.5ft), 1780mm (6ft) and 1930 mm (6.5ft).These combinations will be available across a range of eight mini-trucks: the S series (S6-11, S6-16), L series (L6-11, L6-16, L7-11, L7-16) and X series (X7-11, X7-16) and will lend the Mahindra Jeeto an versatility and efficiency to haul goods across different segments, according to the automaker.

Powered by m_Dura, an all-new Direct Injection (DI) diesel engine from the Mahindra stable, Jeeto is designed for refined performance and delivers fuel efficiency of up to 37.6 km/l.

“At Mahindra we have regularly created disruptions in the market with our alternative thinking and the Jeeto with its unique value proposition is a clear validation of this philosophy,” said Dr Pawan Goenka, executive director, Mahindra & Mahindra Ltd. “A true ‘Make-in-India’ vehicle with a modular platform, the Jeeto is poised to redefine the landscape of the small commercial vehicle industry within India and drive positive change by providing its customers with a higher earning potential. It is also a matter of pride for us that through the launch of this product, we are able to participate in the industrialization of the newest state of India, Telangana”.

Jeeto has been designed to provide better safety to the driver and co-driver in the event of a crash. In addition, (ELR) seat belt systems, head restraints and bucket seat provide safety against sudden impact. The Jeeto’s safety is due to its semi forward design, strong body, and chassis with larger wheel base of 2500 mm for better balance, according to the automaker.

Jeeto also comes with a class-leading warranty of 2 years/40,000km (whichever is earlier).

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