The Car and Truck Fleet and Leasing Management Magazine

New Cadillac Chief Headed Infiniti, Audi

July 11, 2014

DE NYSSCHEN
DE NYSSCHEN

General Motors has appointed Johan de Nysschen as president of Cadillac to lead all aspects of the luxury brand.

With the appointment, the 54-year-old de Nysschen takes on oversight of sales, pricing and network development; strategic brand developmen; and marketing and product planning, including engineering and design.

He will replace Bill Peffer, who left in June after 10 months in the role.

Prior to accepting the new role, de Nysschen spent the past two years leading Nissan's Infiniti brand. Prior to that, he was the chief executive of Audi USA for eight years and president of Audi Japan for five years. He began his career with Audi in South Africa in 1993.

In 2013, the Cadillac XTS prestige luxury car was the brand's leading commercial fleet vehicle with 1,347 registrations.

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  1. 1. Len [ July 14, 2014 @ 01:07PM ]

    Cadillac never should have dropped all of their large caddies. Not everybody wants to ride around in an expensive fancy loaded golf cart sized car. Look how many p/u trucks are sold every year. Not all of those are sold to farmers, ranchers and tradesmen.

  2. 2. Len [ July 14, 2014 @ 01:08PM ]

    Cadillac never should have dropped all of their large caddies. Not everybody wants to ride around in an expensive fancy loaded golf cart sized car. Look how many p/u trucks are sold every year. Not all of those are sold to farmers, ranchers and tradesmen.

 

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