Volvo Trucks Turns to Facebook for Middle East
Volvo Trucks has launched a new Middle East Facebook page. From the 2nd of December, fans of the Live Tests series, customers, truckers, and automotive enthusiasts in the Middle East can interact directly with the brand and be among the first to receive product, event and workshop news, discover what's next in dealerships and testing, and hear about all the latest in the company's evolution globally and in the Middle East, according to the company.
The Volvo Trucks Middle East Facebook page will feature multimedia, briefs on the newest in cutting-edge technological advancements, and links to key stories in the Volvo universe, as well as members' stories, pictures and their passion for Volvo Trucks, according to the company.
With targeted growth in the region projected at 30 percent by 2015 (versus 2012 results), Volvo Trucks Middle East is intent on developing a dialogue and long-term relationship with its clientele, in particular, and automotive and ground-breaking technology aficionados, in general, according to the company. Recognizing that the trucking industry has historically embraced a limited B2B model, neglecting online involvement, Volvo Trucks’ new Middle East Facebook page aims to broaden its scope, and continue to break through conventional barriers. In line with the company aspiration to 'think global and act local', the new regional page enables Volvo Trucks to interact with local fleet owners and managers, relay information about events, training or seminars in the region, and share the details of new dealerships and workshops openings and developments. It also offers a dedicated online space for customers - many unengaged in social media, until now - to discuss developments, exchange ideas, explore Volvo Trucks’ core values of Quality, Safety, and Environmental care, and stay up-to-date with every innovation, “crafted to perfection.”