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ZM Trucks CEO on Building a US Commercial EV Brand

Joost de Vries, CEO of ZM Trucks, discusses the company’s U.S. entry strategy, product lineup, and how it will stand out in the crowded electric truck market.

Chris Brown
Chris BrownAssociate Publisher
Read Chris's Posts
September 26, 2025

In this episode of Automotive Fleet’s On the Move, Chris Brown of Automotive Fleet sits down with Joost de Vries, CEO of ZM Trucks, a new player bringing commercial electric trucks to the U.S. market. In this conversation, de Vries discusses the company’s international background, its first products for North America, and the broader challenges of scaling electric trucks for fleets.


Topics include ZM’s vehicle development strategy, how the company is approaching charging and infrastructure, and what role partnerships with fleets and dealers will play in its rollout. De Vries also shares his perspective on the competitive dynamics of the commercial EV space and what adoption could look like in the coming years.



Key Takeaways

  • Why ZM Trucks is entering the U.S. market and how it intends to differentiate itself from established OEMs.

  • Details on the company’s first commercial EV models and the fleet segments they are designed to serve.

  • Considerations around production capacity, supply chain, and manufacturing strategy.

  • Approaches to addressing fleet concerns over charging access, range, and total cost of ownership.

  • The role of fleet and dealer partnerships in ZM’s go-to-market plan.

  • Broader outlook on EV adoption in the commercial trucking sector.

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