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Fleet vehicles lined up for resale with text reading “Lost Resale Value?” illustrating how technology, maintenance, and safety investments are often not reflected in residual values.
Articles•by Colin Sutherland•February 1, 2026

How Fleets Can Stop Losing Technology Dollars at Resale

Fleets spend heavily on vehicle technology, but resale rarely reflects it. Here’s how proof of maintenance and safety can help carry forward the value you already invested in.

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Headshot of Colin Sutherland with text promoting the Fleet Remarketing Industry Council and Fleet Forward Conference on EV remarketing success through battery health data.
Videos•by Lauren Fletcher•September 15, 2025

Fleet Remarketing Industry Council: The Key to EV Remarketing Success

EV resale value comes down to one thing: battery health. Colin Sutherland shares how data drives trust and higher remarketing returns and why you need to check out the Fleet Remarketing Industry Council.

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Headshot of Colin Sutherland with text promoting the Fleet Remarketing Industry Council and Fleet Forward Conference on unlocking value in fleet remarketing.
Videos•by Lauren Fletcher•September 15, 2025

Fleet Remarketing Industry Council: Unlocking Value in Fleet Remarketing

Fleet or consumer? Colin Sutherland shows why fleet-owned vehicles can mean more value for buyers. Watch now and see how data + care make the difference.

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Colin Sutherland, CEO of Bobit, introduces the Fleet Remarketing Industry Council, launching at Fleet Forward Conference 2025 and continuing at CAR Conference 2026.
Videos•by Lauren Fletcher•August 20, 2025

Introducing the Fleet Remarketing Industry Council

Fleet Forward Conference will host the first Fleet Remarketing Industry Council, uniting stakeholders to unlock more value from fleet vehicles.

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