Automotive Fleet
MenuMENU
SearchSEARCH

Xora & Gearworks Merge for Location-Based Mobile Business Applications

MOUNTAIN VIEW, CA - The combined company will retain the Xora name.

by Staff
August 14, 2009
3 min to read


MOUNTAIN VIEW, CA - Xora and Gearworks, two providers in location-based mobile business applications, announced that they have joined forces.  The combined company will retain the Xora name, servicing more than 16,000 customers deployed across the world's leading wireless carriers.

The combined company will have the broadest wireless carrier distribution footprint in the industry, including partnerships with Sprint Nextel, Verizon, AT&T, Telstra, US Cellular, Cbeyond, and Procall.  In addition to wireless carrier partnerships, Xora is the leading provider of location-based mobile time clock and data collection solutions for companies that offer TLM (Time and Labor Management) and Payroll services. The combined product portfolio will consist of Xora's GPS TimeTrack® suite of products and Gearworks' Field Force Manager®,  etrace®,  OnCare® and Appmosphere® offerings.

The transaction puts Xora in an ideal position to continue to capitalize on the growing market for handset-based mobile resource management applications globally, and especially in North America, where the market is expected to reach 5 million subscribers and more than $1 billion in annual recurring software revenue by 2015 according to Frost & Sullivan, a leading industry analyst firm that tracks mobile and wireless communications.

"The Xora-Gearworks merger is exceptionally well-timed to give the company pole position in the burgeoning market for handset-based mobile resource management solutions," states Jeanine Sterling, senior industry analyst, mobile and wireless communications, Frost & Sullivan.  "With the most extensive product offering, spanning off-the-shelf to customizable mobile applications, and the broadest carrier coverage in the industry, the new Xora's capabilities are top-tier and should be highly valued by customers of all sizes, as well as by wireless carriers seeking to deliver such applications to their business customers."

"This combination brings together two recognized leaders in the industry that share a common vision and desire to bring powerful tools to businesses that want to improve their operational efficiency," states Sanjay Shirole, co-founder and CEO of Xora. "By measures critical to our long-term success, including growth and diversification of revenues, product portfolio, channel partnerships and customer support capabilities, this merger is a big win not only for us, but also for the customers and partners of the new combined company."

As part of this transaction, venture investors from both companies, including Dawntreader Ventures, BlueStream Ventures, Split Rock Partners, and Rho Ventures all have made additional equity investments totaling $8.5 million dollars.  In addition, Patrick Wack, former CEO and currently chairman of Intralinks, a pioneer in the Software-as-a-Service space will join the Xora Board of Directors.

For more information, visit www.xora.com/gearworks.

About Xora
Founded in 1999, and based in Mountain View, Calif., Xora is a global provider in the rapidly expanding location-based mobile business application market.  The company's software as a service (SaaS) model makes it simple and cost-effective for businesses of all sizes to leverage Xora's powerful location-based services.  With Xora's portfolio of solutions, companies can easily monitor their workers, vehicles and assets...in real-time.  This information leads to increased productivity and utilization, reduced costs, and the ability to provide superior customer service.

About Gearworks
Gearworks provides the carrier-class platform for location-based mobile business applications - Appmosphere. Appmosphere enables wireless carriers to deliver location-based business applications to market faster, software vendors to easily mobilize their applications, and enterprises to cost-effectively deploy custom applications to mobile workers through any wireless carrier on any mobile device. With Appmosphere and its applications, the company serves thousands of small- to medium-sized business and enterprise customers across a broad range of industries - including healthcare, field service, home and store delivery, construction, utilities and government services.

Topics:Operations

More Operations

A black square with white color font text
OperationsJuly 2, 2026

What Fleet Managers Really Want From Vendors

From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation

In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Integrating Legacy Fleet Systems and Historical Data

In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.

Read More →
Ad Loading...
A black square with white color font text
OperationsJuly 2, 2026

From Resistance to Results: Change Management Strategies for Fleets

From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.

Read More →
A black square with white color font text
OperationsJuly 2, 2026

Where We're Headed: A Practical Look at AI in Fleet

Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.

Read More →
A blue and white Automotive Fleet podcast thumbnail.
OperationsJuly 2, 2026

How Coca-Cola United Protects Its Fleet from Growing Legal Risk

Growing legal exposure can put fleets at risk. Here's one company's approach.

Read More →
Ad Loading...
fleetio coast pay cost
SponsoredJuly 1, 2026

Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.

Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.

Read More →
Two people sit across from each other at a desk during a business meeting. One person, wearing a white shirt, has their hands folded while the other gestures with a pen toward documents clipped to a clipboard. Additional paperwork and a calculator are visible on the table, suggesting a discussion involving contracts, finances, or administrative paperwork. Sunlight filters through window blinds in the background, creating a professional office setting.
SponsoredJuly 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)

Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab

Read More →
An Automotive Fleet news recap thumbnail with a woman in a blue shirt pointing at the title.
Operationsby Faith HowellJune 29, 2026

New Trucks, AI & Summer Downtime | AF News Recap

From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.

Read More →
Ad Loading...
Promotional graphic for a Utilimarc guide titled Beyond Utilization Rates: How Data-Driven Fleets Are Rethinking Vehicle Replacement, featuring a report cover with fleet vehicles, key benefits, and a call-to-action to download the guide.
SponsoredJune 26, 2026

Beyond Utilization Rates: Smarter Fleet Replacement Decisions

Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.

Read More →