Volvo Cars revealed the Care Key, allowing any Volvo buyer to set a speed limit for themselves, their family members or friends. The Care Key will come as standard on all Volvo cars from model year 2021.

The Care Key allows Volvo drivers to set limitations on the car’s top speed, before lending their car to other family members or to younger and inexperienced drivers such as teenagers that only just received their drivers’ license.

The launch of the Care Key follows the announcement earlier this month that Volvo Cars will limit the top speed on all its cars to 180 kph (112 mph) from 2020, in order to send a strong signal about the dangers of speeding.

Håkan Samuelsson, Volvo Cars’ chief executive, said this month that the company wants to start a conversation about whether car makers have the right or maybe even the obligation to install technology in cars that changes their owners’ behavior. 

The speed limit and the Care Key are both part of that initiative and illustrate how car makers can take active responsibility for striving to achieve zero traffic fatalities by supporting better driver behavior.

Beyond the potential safety benefits, features like a speed limit and the Care Key are also likely to offer Volvo drivers a financial benefit. The company is currently inviting insurance companies in several markets to conversations to offer special, favorable insurance to the Volvo community using these safety features.

Specific deals and terms will depend on local market circumstances, but Volvo Cars expects to announce the first of several agreements with national insurance firms soon.