Volvo C30 Wins Ward’s AutoWorld Interior Design Award
GOTHENBURG, SWEDEN - Ward’s AutoWorld magazine has acknowledged Volvo for superior car interior design.
by Staff
June 16, 2008
Volvo C30
2 min to read
GOTHENBURG, SWEDEN - Ward’s AutoWorld magazine has
acknowledged Volvo for superior car interior design. The Volvo C30 earned Ward’s Interior Design Award for Best
Brand Reflection. Last year, Ward’s named the Volvo S80 winner of the Best
Interior Design of the Year Award.
According
to Eric Mayne, Ward’s editor of News Operations, “Marked by simplicity, grace,
and functionality, the C30’s interior exemplifies this heritage. They not only
defy the industry convention that mass ensures comfort, they contribute to a
futuristic ambience usually reserved for concept cars.”
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“With the
C30, our goal was to bring a more youthful spirit and a refined Scandinavian
flair to the interior,” said Steve Mattin, senior VP, Design, Volvo Cars. “We
wanted the best of our cultural design heritage in this car. Our design vision
was to create an interior that could only be branded Volvo. We shied away from
chrome, kept controls intuitive without adding more buttons or switches and
looked for ways to express our feeling about harmony and softness. Our center
stack console has become a signature element for all Volvo car models. Its
outline brings a natural rhythm and functionality expressed in clean lines and
soft curves.”
Volvo’s
anatomically designed seats are upholstered in the unique T-Tec fabric
specially developed for Volvo Cars and inspired by sportswear and modern travel
accessories. T-Tec is soft, supple, elastic, and comfortable.
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