Automotive Fleet
MenuMENU
SearchSEARCH

Volkswagen of America Receives the Most 2009 Segment-Level APEAL Awards From J.D. Power and Associates

HERNDON, VA - Volkswagen of America, Inc. announced they have received the most segment-level awards from the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study.

by Staff
July 27, 2009
2 min to read


HERNDON, VA - Volkswagenof America, Inc. announced they have received the most segment-level awards from the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study. The Volkswagen Tiguan, CC, Passat, and GTI all ranked highest in the respective segments, each capturing APEAL awards. Additionally, the Jetta came in second in the compact car segment, and the all-new, European tuned, seven-passenger Routan came in second in the minivan segment.

"It is quite an honor for Volkswagen of America to receive more awards than any other automaker in the J.D. Power and Associates 2009 APEAL Study," said Mark Barnes, chief operating officer, Volkswagen of America, Inc. "Earning four segment-level APEAL awards further demonstrates Volkswagen's commitment of producing high quality, fuel efficient, and fun-to-drive models that continue to appeal to our owners," added Barnes.

Ad Loading...

The APEAL Study examines how gratifying a new vehicle is to own and drive, and is based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year vehicles who were surveyed after the first 90 days of ownership.

"Throughout the years, vehicle models achieving high APEAL scores have been shown to benefit from faster sales, less need for cash incentives, and higher profit margins on each vehicle sold," according to J.D. Power and Associates.

For more information on Volkswagen, visit www.vw.com

For more information on J.D. Power and Associates, visit www.jdpower.com/.

More Operations

A double-decker stinger car hauler carries a full load of new white vehicles along an interstate highway.
RemarketingJune 1, 2026

The Data-Driven Haul: 5 Ways AI is Leveling the Playing Field in Auto Transport

Large and small transport fleets are becoming more competitive as predictive analytics and real-time data inform the logistics decision chain.

Read More →
wheel geotab image
SponsoredJune 1, 2026

Turning Connected Vehicle Data Into Decisions That Matter

Fleet leaders have more data than ever, but turning that data into clear, actionable decisions remains a challenge. This white paper shows how leading organizations are using connected vehicle data to improve safety, reduce costs, and optimize fleet performance. Learn how to turn insight into action across your fleet.

Read More →
A person holding a clipboard and writing on an inspection checklist beside the wheel of a large white vehicle, likely conducting a fleet or safety inspection.
SponsoredJune 1, 2026

Cameras, Safety and Insurance: From Reactive Claims to Real-time Prevention

Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Learn more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab.

Read More →
Ad Loading...
fleetio coast pay
SponsoredMay 29, 2026

Are You Tracking Your Fleet's True Total Cost of Ownership?

Bobit Business Media surveyed 190 fleet professionals and found that while most fleets are tracking costs, fragmented systems and data gaps are keeping true TCO visibility out of reach. With rising pressure to control spend in an increasingly volatile environment, the gap between what fleets think they know and what the data actually shows is wider than you might expect. See how your peers are managing costs today and where the industry still has room to improve.

Read More →
Promotional graphic for a fleet management whitepaper titled “From Data Overload to Decisive Action: 5 Steps to Drive Smarter Fleet Decisions.” The design features a row of white commercial fleet vans, blue and lime-green branding, and supporting text about using telematics data to improve fleet performance, driver behavior, safety, and operational decision-making. A highlighted quote reads, “The challenge is no longer collecting data. The challenge is using it effectively.” The Utilimarc logo appears at the bottom alongside the website URL.
SponsoredMay 28, 2026

Turn Fleet Data Into Smarter Decisions

Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.

Read More →
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
Ad Loading...
Man speaking during an Automotive Fleet interview beside text reading “The 60% Driver Improvement Nobody Expected!” with blue motion graphics background.
Operationsby Chris BrownMay 14, 2026

How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations

James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.

Read More →
A graphic with Ford Pro's Steven Sanstostasi's headshot on it representing the Fleet Meets series.
Operationsby Faith HowellMay 14, 2026

Fleet Meets: Steven Santostasi

This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Three team members in shop with Chris
Operationsby Chris BrownMay 12, 2026

Soap Box Derby Challenge: Assembling the Crew

Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.

Read More →