Volkswagen of America Receives the Most 2009 Segment-Level APEAL Awards From J.D. Power and Associates
HERNDON, VA - Volkswagen of America, Inc. announced they have received the most segment-level awards from the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study.
HERNDON, VA - Volkswagenof America, Inc. announced they have received the most segment-level awards from the J.D. Power and Associates 2009 Automotive Performance, Execution and Layout (APEAL) Study. The Volkswagen Tiguan, CC, Passat, and GTI all ranked highest in the respective segments, each capturing APEAL awards. Additionally, the Jetta came in second in the compact car segment, and the all-new, European tuned, seven-passenger Routan came in second in the minivan segment.
"It is quite an honor for Volkswagen of America to receive more awards than any other automaker in the J.D. Power and Associates 2009 APEAL Study," said Mark Barnes, chief operating officer, Volkswagen of America, Inc. "Earning four segment-level APEAL awards further demonstrates Volkswagen's commitment of producing high quality, fuel efficient, and fun-to-drive models that continue to appeal to our owners," added Barnes.
The APEAL Study examines how gratifying a new vehicle is to own and drive, and is based on owner evaluations of more than 90 vehicle attributes. The 2009 APEAL Study is based on responses gathered between February and May 2009 from more than 80,900 purchasers and lessees of new 2009 model-year vehicles who were surveyed after the first 90 days of ownership.
"Throughout the years, vehicle models achieving high APEAL scores have been shown to benefit from faster sales, less need for cash incentives, and higher profit margins on each vehicle sold," according to J.D. Power and Associates.
For more information on Volkswagen, visit www.vw.com.
For more information on J.D. Power and Associates, visit www.jdpower.com/.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →