Cellcontrol will demonstrate its driver identification platform, DriveID, at the 2014 International Consumer Electronics Show in Las Vegas Jan. 7-10.

A 2014 CES Innovation Award Honoree, DriveID is a distracted driving solution that also provides driver identification and the accuracy required for user-based insurance (UBI) programs. DriveID accurately detects who sits in the driver's seat and applies a safety policy only to that individual's mobile devices, leaving passengers free to talk, text, email and browse. 

“Distracted driving prevention relies on intelligent driver identification, and with DriveID we’ve accomplished just that,” said Robert Guba, CEO of Cellcontrol. “We will continue to innovate the industry through technology and usability advances in order to remain aligned with our company’s number-one mission – ending preventable auto crashes caused by distracted driving.”

According to Distracted.gov, approximately 660,000 drivers are using cell phones or manipulating electronic devices while driving at any given moment. Further, drivers who use mobile devices are four times more likely to get into crashes and suffer injury. Through signaling technology, DriveID brings a user-friendly distracted driving solution to fleets.

Available for purchase next month, fleet administrators can now pre-order the solar-powered DriveID standalone hardware platform. The device, simply placed on a vehicle’s windshield, integrates with Cellcontrol’s signature non-pairing Bluetooth technology to accurately distinguish the driver from any passengers and enforces appropriate mobile device policy.

Cellcontrol executives will be available during CES at booth 1636 for an in-car demonstration of DriveID. 

Established in 2009, Cellcontrol is a leading technology company focused on distracted driving prevention in vehicles ranging from passenger cars to commercial trucks. The company’s patented non-pairing Bluetooth signaling technology integrates directly with a vehicle’s onboard electronics. This technology eliminates a driver’s ability to talk, text, email and browse on multiple devices while the vehicle is in motion.

Here is a brief demonstration of how DriveID disables a cell phone when it's in the hands of the driver. (Sorry, the video has no sound.)

For more information on the Baton Rouge, La.-based company and its products, click here.