Toyota Provides Update on Fleet Orders, 2012-MY Product Plans
TORRANCE, CA - Toyota's Scott Heyer provided Automotive Fleet with an update on fleet orders, saying that as of June 8, Toyota Fleet began accepting orders.
TORRANCE, CA – Toyota’s June sales call at the beginning of July provided insight into Toyota’s current production capacity, inventory levels, and which models have returned to 100 percent production in the wake of the March 11 earthquake in Japan. Here at Automotive Fleet we wanted to find out how fleet orders look with production capacity returning to normal, so we contacted Scott Heyer, Corporate Manager, Fleet, Toyota Rent A Car & Toyota Certified Used Vehicles at Toyota Motor Sales, USA Inc.
"As a result of production approaching normal levels in both North America and Japan, Toyota Fleet resumed accepting fleet orders on June 8 beginning with MY12 vehicles,” Heyer said.
During the sales call, Toyota’s Don Esmond, senior vice president for automotive operations, said eight of the automaker’s North American-built models returned to 100 percent production levels in early June. These models include the Camry, Corolla, Avalon, Highlander, Matrix, Sequoia, Sienna, and Venza.
He added that production of the four remaining North American-built models will return to 100 percent production by September. These models include the Lexus RX, RAV4, Tacoma, and Tundra. Lastly, he said that for the company’s Lexus brand, the majority of its models, which include the LS, ES, IS, CT and LX, are currently at pre-quake production levels.
For 2012-MY vehicles, Toyota’s Heyer gave Automotive Fleet an update on their delivery times.
“Earliest MY-2012 fleet delivery begins with Sienna and Tundra (September 2011), followed by Camry and Avalon (November/December 2011) with remaining vehicle lines January 2012 onward,” Heyer said. “MY-2012 commercial fleet incentives were also released June 8. We are back to very nearly operating in a normal business environment."
During the sales call, Toyota's Esmond provided a preview of the vehicles the company has planned for the end of this year and for CY-2012. He said the automaker will bring four all-new models to market before the end of 2011, which includes the new Camry and Camry Hybrid. He said the new Prius v will be available in the fall, that a new Yaris will be available, and that the Scion iQ will go on sale. For 2012, he said Toyota will be introducing the Prius c, Prius Plug-in, and RAV-4 EV, in addition to as-yet unannounced models.
By Greg Basich
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
