Toyota Plans to Trial-Market 20 Fuel Cell SUVs
Toyota announced July 1 it will begin limited marketing of a fuel cell hybrid (FCHV) sport/utility vehicle in Japan and the U.S. around the end of this year. According to the company, this is much earlier than originally planned.
Toyota announced July 1 it will begin limited marketing of a fuel cell hybrid (FCHV) sport/utility vehicle in Japan and the U.S. around the end of this year. According to the company, this is much earlier than originally planned. Toyota claims that the earlier launch is due to the positive outcome of a year of testing in Japan and the U.S. of the FCHV-4 prototype. The SUV, based on the Kluger-V in Japan and the Highlander in the United States, will be an FCHV featuring conventional vehicle-like performance, according to Toyota. Toyota added that the fuel cell-powered SUVs, to be available by lease, will be offered only to select private sectors, technology-related companies, institutional organizations, and research facilities. Toyota also says it plans to lease a total of approximately 20 units during the first year to entities that have access to hydrogen-supply infrastructure and after-sales service. Toyota says it began testing the FCHV-4 on public roads in Japan in June 2001 and the United States in July 2001. So far, Toyota claims the FCHV-4s have covered a cumulative 110,000 kilometers (68,000 miles) on and off the test track.
More Operations
The Top 300 Commercial Fleets
The Top 300 Commercial Fleets: See the List
Read More →
Your Local Dealer Knows More Than You Think
Your local dealer can provide an information advantage that extends well beyond courtesy deliveries.
Read More →
Fleet Meets: Austin Schutte
Here are some industry insights, personal touches, and words of advice from the CEO and Founder of Anew Solutions.
Read More →Soap Box Derby Challenge: What’s Powering Team Brown
The car is coming together, the students are solving real build problems, and the fleet industry is helping push Team Brown toward the starting line.
Read More →
Commercial Fleet Sales Contribute To June, YTD Gains
The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.
Read More →What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →


