Toyota Details MSRP and Standard Features for 2014 Corolla Model Lineup
Toyota detailed its manufacturer's suggested retail price (MSRP) and standard features for its all-new 2014-MY Toyota Corolla’s model lineup. The 2014 Corolla comes in four grades, including L, LE, S, and the new LE Eco grade.

The 2014-MY Corolla LE. Photo courtesy Toyota.

The 2014-MY Corolla LE. Photo courtesy Toyota.
Toyota detailed its manufacturer's suggested retail price (MSRP) and standard features for its all-new 2014-MY Toyota Corolla’s model lineup. The 2014 Corolla comes in four grades, including L, LE, S, and the new LE Eco grade.
You can view a gallery with additional photos of the all-new 2014 Corolla here.
Starting MSRP for the L grade is $16,800 when equipped with the new 6-speed manual transmission. When equipped with the 4-speed automatic transmission, MSRP is $17,400. Standard features on the L model include LED low beam headlamps with LED daytime running lights; standard Bluetooth connectivity; driver and front passenger Whiplash-Injury-Lessening (WIL) seats; and right airbags, including a new driver’s side knee airbag and passenger seat cushion airbag.
Next in the lineup is the LE, which starts at $18,300, a price that Toyota said is $120 more than MSRP for the 2013-MY Corolla LE. Standard features on the 2014-MY LE grade include a backup monitor; climate control; cruise control; keyless entry; Entune Audio (including a 6.1-inch touchscreen); and improved fuel economy due to the new CVTi-S transmission, according to Toyota.
The S grade starts at an MSRP of $19,000, which is a $60 lower price compared to the 2013-MY Corolla S grade. Features on the 2014-MY Corolla S grade include an “aggressive” lower front grille with a piano black finish and chrome surround; unique suspension tuning for the available 17-inch wheel package; available paddle shifters (with CVTi-S) to actuate sequential 7-speeds; a sport cluster gauge with TFT meter; ornate piano black instrument panel; supportive sport seats; and a leather steering wheel cover.
Toyota also offers a more fuel-efficient version of the 2014-MY Corolla LE model, the Corolla LE Eco, which features a 140-hp Valvematic-equipped engine that, combined with improved aerodynamics, and unique CVTi-S tuning, improves fuel economy to 42 highway mpg.
In addition to the 2014 model lineup, the automaker offers Plus and Premium versions of each of the grades. Plus adds alloy wheels to each model and integrated fog lights on the LE, rear disc brakes on the S, and integrated fog lights, a chrome beltline, and an Eco driving mode to the LE Eco. Premium adds alloy wheels and Softex seats to each model in addition to the same additional features that the Plus package provides for each trim grade.
For option packages, Toyota offers the Moonroof package, which provides a power tilt/slide moonroof with sliding sunshade for $850, on the Plus and Premium versions of each grade. Next up is the Drivers Convenience Package, which features a Smart Key System on front doors and trunk with Push Button Start, remote keyless entry system with lock, panic, trunk-release, and liftgate functions. This package is available for the Plus and Premium version of each grade as well. MSRP for this package is $1,510.
Toyota also offers an Entune Premium Audio package, which includes the Entune Multimedia Bundle with navigation and app suite; AM/FM CD player with MP3/WMA playback capability; six speakers; auxiliary audio jack; USB 2.0 port with iPod connectivity and control; hands-free phone capability; phone book access and music streaming via Bluetooth wireless technology; and a 6.1-inch high-resolution touch-screen display with HD radio with traffic and weather, SiriusXM Radio with 90-day All-Access trial, and Gracenotes.
More Operations

Turn Fleet Data Into Smarter Decisions
Fleet leaders have access to more operational data than ever, but disconnected systems and unclear metrics often slow decision-making instead of improving it. This article outlines five practical steps fleets can take to transform fragmented data into actionable insights that improve planning, safety, utilization, and long-term performance.
Read More →
Hybrids: Electrification Without the Challenges
For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.
Read More →
How NOV Uses Telematics to Improve Fleet Safety Across 160 Locations
James Victory of NOV discusses how the company manages fleet safety, maintenance, and telematics across more than 150 locations supporting oilfield operations throughout the U.S.
Read More →
Fleet Meets: Steven Santostasi
This edition of the Fleet Meets series features Steven Santostasi, the current TSP channel manager for Ford Pro.
Read More →
Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools
Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.
Read More →Soap Box Derby Challenge: Assembling the Crew
Meet Gabriel, Matthew, and Angel — the team helping bring this soap box derby build to life.
Read More →
BBL Fleet Acquires Velcor Leasing Corporation
BBL Fleet expanded its footprint in the fleet management industry with the acquisition of Velcor Leasing Corporation of Madison through a stock purchase agreement finalized Feb. 27, 2026.
Read More →
Lytx Introduces New AI Fleet Technologies at Protect 2026
The company introduced new AI-driven fleet safety and operations technologies during its annual user conference.
Read More →
Fleet Costs Are Rising: Here’s How Leaders Are Responding
Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.
Read More →From Waffle House to AI: Fleet Trends You Need to Know
In this AF news recap, host Faith Howell covers how Waffle House stepped up during disaster response and new AI tech on the market.
Read More →