Subaru Reports Best-Ever January Sales
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020.

2021 Subaru Crosstrek Sport
Photo: Subaru
Subaru of America reported 46,400 vehicle sales for January 2021, a 0.25% increase compared to January 2020, and the best January in the history of the company, Subaru announced.
“We are proud to report that Subaru of America, Inc. will start calendar year 2021 with an all-time January sales record, an accomplishment we could not have achieved without our dedicated retailers,” said Thomas J. Doll, President and CEO.
January marked the ninth consecutive month of more than 40,000 vehicle sales, Subaru said. Crosstrek achieved its best January ever with 10,431 vehicle sales. In addition, 13,207 Forester SUVs were delivered in January, making it the top carline by volume.
Outback posted a 3.6% increase, while WRX/STI posted an 11.2% increase compared to January 2020. BRZ sales for January 2021 increased 45.5% compared to the same month in 2020, according to Subaru.
“We exceeded our sales target for January and look forward to continuing the momentum in the coming months,” said Jeff Walters, senior VP of sales.
More Vehicle Research

Commercial Fleet Sales Rise 5.8% Through September 2026
September commercial fleet sales were essentially unchanged from a year earlier, slowing year-to-date growth while keeping volume ahead of 2025.
Read More →
Hall of Fame Inductee: John Dmochowsky
The longtime Mondelēz International fleet executive joins the Automotive Fleet Hall of Fame.
Read More →
Hall of Fame Inductee: Lee Miller
After more than four decades at Boehringer Ingelheim, Lee Miller leaves a legacy built on fleet expertise.
Read More →
Hall of Fame Inductee: Mark F. Petersen
From managing fleets of thousands of vehicles to advancing safety and mentoring fellow professionals, Mark F. Petersen made his mark across both the corporate and supplier sides of fleet.
Read More →
When Charger Downtime Becomes a Fleet Availability Problem
As EV deployments move beyond pilot programs, charger reliability can directly affect vehicle readiness, driver productivity and route scheduling.
Read More →
2027 Nissan Rogue Hybrid Adds e-POWER, Standard AWD
The new Rogue Hybrid uses Nissan’s e-POWER system with dual electric motors, offers an estimated 40 mpg and starts at $35,490.
Read More →
2027 Subaru Forester Adds First Wilderness Hybrid
The 2027 Forester lineup starts at $29,995 and adds a Wilderness Hybrid with 194 combined horsepower and 9.3 inches of ground clearance.
Read More →
EV Realty Names Henrik Holland President as Charging Platform Expands
The former Prologis Mobility and Shell executive will help expand EV Realty’s truck charging business and move its power-first infrastructure model into autonomous vehicle depots and other fleet sectors.
Read More →
Mercedes-Benz Introduces Electric GLC With Up to 350 Miles of Range
The GLC 400 4MATIC Electric features an 800-volt architecture, 330-kW DC fast charging and a 94-kWh battery, along with Mercedes-Benz's new MB.OS operating system.
Read More →
Fleet Has a Talent Pipeline Problem, not a Talent Problem
Where will the next generation of fleet leaders come from, and what does the industry need to do differently to find them?
Read More →