Reser’s Fine Foods Adds 35 Redesigned Trucks to Fleet
BEAVERTON, OR - Reser's Fine Foods announced the addition to its delivery fleet of 35 new viper red Kenworth medium-duty trucks complete with new graphic wraps on the van bodies.


BEAVERTON, OR - Reser's Fine Foods announced the addition to its delivery fleet of 35 new viper red Kenworth medium-duty trucks complete with new graphic wraps on the van bodies.
"These new Kenworth trucks represent a significant investment and we've been ecstatic over their performance," said Dennis Fullan, corporate fleet manager for Reser's at its corporate headquarters in Beaverton, Ore. "With new graphics on the van bodies, these new units have also been getting noticed by our customers."
Reser's Fine Foods Inc., a manufacturer and distributor of refrigerated food products, operates a fleet that includes 55 Kenworth medium duty trucks - 35 of which the company took delivery last year. Among its new Kenworth trucks are 30 Kenworth T270s and five Kenworth T370s. The Kenworth trucks, stationed at Reser's manufacturing and distribution facilities situated throughout the United States, deliver tortillas, potato salad, fresh vegetable salads and other foods to grocery stores, convenience stores, and restaurants.
"Getting these trucks has done a lot to promote driver morale," Fullan said. "It's really shown them that we're committed to the business and to helping them do their jobs more efficiently."
Pat Stamey, a Reser's driver for six years, agrees. "Having this nice Kenworth truck to drive, changes your attitude and makes you feel valued as an employee," Stamey said. "That attitude then gets reflected in the work you do."
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →