Automotive Fleet
MenuMENU
SearchSEARCH

Rental Cars Prop Up April Fleet Sales

In the first month after the U.S. levied steep tariffs on the automotive sector, the rental car sector got all the gains.

May 6, 2025
Rental Cars Prop Up April Fleet Sales

Rental car fleets have made recent overall fleet sales look better.

Graphic: Bobit Business Media

2 min to read


Commercial, rental, and government fleet sales in April totaled 207,582 vehicles, up a modest 2.6% from 202,309 vehicles sold in April 2024, according to Bobit Business Media fleet numbers released on May 1.

These are the first fleet sales numbers after Trump tariffs on the automotive sector started on April 2. Totals last month fell below those of March 2025, with fleet sales at 229,950 vehicles, up 2.3% compared to 224,833 vehicles sold in March 2024.

Ad Loading...

The rise in April 2025 rental fleet sales offset a mild decline in commercial fleet sales and a steep drop in government fleet sales, resulting in a second straight month of a modest YOY increase in total fleet sales since October 2024.

However, fleet sales year-to-date dipped 2.6% to 791,196 vehicles sold, compared to 809,564 during the first four months of 2024.

April feet sales by fleet sector were:

  • Commercial fleet sales numbered 67,485 vehicles in April compared to 71,213 in April 2024, decreasing 5.2%.

  • Rental fleet sales rose 14.7% year-over-year in April at 120,712 vehicles compared to 105,261 in April 2024.

  • Government fleet sales plunged 25% last month, from 25,835 vehicles in April 2024 to 19,385. [Government fleet totals included only numbers from Ford, GM, Stellantis, and Mazda. The five other major Asian-based automakers did not report any monthly fleet sales].

"Fleet sales in April overall declined from the higher pace in March, but continued to show gains against last year’s monthly levels," said analysit Jeremy Robb, the senior director of economic and industry insights at Cox Automotive. "With industry supply contracting in March due to the tariff impact, the industry saw incentives and rebates decline in April and it was likely a bit more difficult for fleet companies to secure new product." 

Ad Loading...

The sales rise among rental fleets with the declines in government and commercial fleets likely point to more market distortions as tariffs take hold, Robb said. "With OEM’s continuing to work to address supply impacts from tariffs, it’s likely that fleet companies continue to feel pressure to procure new vehicles in the next couple of months."

Bobit Business Media (BBM), owner of Automotive Fleet, Vehicle Remarketing, Government Fleet, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers. The statistics include cars, SUVs, and trucks.

More Vehicle Research

Two Fiat Topolino models shown on a bluff.
Vehicle Researchby Chris BrownJuly 9, 2026

What Should We Make of the Fiat Topolino?

This atypical low-speed vehicle is coming to the U.S. It's smaller than a Smart Fortwo and starts at $13,995.

Read More →
Graphic announcing the 2026 Autofleet Optimizers Awards winners, featuring headshots of leaders from USPS, DPD UK, Zipcar, Karmo, Dollaride, and Kari Ride Hailing.
Mobilityby News/Media ReleaseJuly 9, 2026

USPS, Zipcar, DPD UK, and Others Named Winners of The Optimizers Awards 2026

USPS, Zipcar, DPD UK, and other fleet organizations were recognized in the 2026 Optimizers Awards for initiatives involving route optimization, automation, AI, and fleet utilization.

Read More →
Green and black bar graphs showing 2026 versus 2025 fleet sales.
Vehicle Researchby Martin RomjueJuly 8, 2026

Commercial Fleet Sales Contribute To June, YTD Gains

The fleet sector has boosted its vehicle purchases at a reliable pace in the first half of this year compared with 1H 2025.

Read More →
Ad Loading...
Cherry blossoms frame James Madison University's Atlantic Union Bank Center in Harrisonburg, Virginia, host site for the Mid-Atlantic Advanced Transportation Summit & Expo (MAATSE).
Vehicle Researchby StaffJuly 1, 2026

Mid-Atlantic Advanced Transportation Summit to Explore Fleet Fuels, Infrastructure, and Transportation Innovation

Fleet Forward Conference expands collaboration with Clean Cities organizations as part of a broader effort to connect fleet leaders with emerging transportation technologies and strategies.

Read More →
Graphic featuring an American flag and the text "10 Vehicles That Have Defined American Fleets" with Automotive Fleet branding and a gold "250" anniversary graphic.
Vehicle Researchby Faith HowellJune 30, 2026

America's 250th Birthday: Vehicles That Kept the Country Moving Over the Years

As the United States celebrates its 250th anniversary, Automotive Fleet looks back at 11 vehicles that helped shape commercial transportation.

Read More →
An Automotive Fleet podcast logo for episode 3
Vehicle ResearchJune 29, 2026

Can AI Really Make Fleet Drivers Safer?

Chris Brown and Wheels rep David Glines discuss how AI is reshaping safety for fleet drivers.

Read More →
Ad Loading...
GMC Sierra in desert
Vehicle Researchby Chris BrownJune 26, 2026

GMC Previews Redesigned 2027 Sierra 1500 with New V8 Engines, Expanded Technology

The next-generation Sierra arrives later this year with new powertrains, a fully redesigned cabin, and trims aimed at the premium end of the full-size pickup segment.

Read More →
Yellow Slate pickup truck on a platform.
Green Fleetby Martin RomjueJune 26, 2026

Slate Debuts Colorful, Unique EV Models

A recent media and client event, studded with electric vehicles dressed up on platforms, planted a new position for the manufacturer in the wider EV market. Fleets will find cost-saving advantages.

Read More →
Yellow Slate Fastback on a raised platform in a warehouse.
Green Fleetby Martin RomjueJune 25, 2026

Slate Electric SUV, Pickup Switchable Model Aims For Light-Duty Fleets

Everything about this EV is counterintuitive and understated, making it stand out from the crowd.

Read More →
Ad Loading...
Profile view of Polestar 3
Vehicle Researchby Chris BrownJune 25, 2026

Polestar Barred from U.S. Market Under Connected Vehicle Rule

The automaker loses its authorization to sell new vehicles in the U.S., starting with the 2027 model year. Polestar owners will retain access to the brand's service network.

Read More →