Automotive Fleet
MenuMENU
SearchSEARCH

Rental Cars Prop Up April Fleet Sales

In the first month after the U.S. levied steep tariffs on the automotive sector, the rental car sector got all the gains.

May 6, 2025
Rental Cars Prop Up April Fleet Sales

Rental car fleets have made recent overall fleet sales look better.

Graphic: Bobit Business Media

2 min to read


Commercial, rental, and government fleet sales in April totaled 207,582 vehicles, up a modest 2.6% from 202,309 vehicles sold in April 2024, according to Bobit Business Media fleet numbers released on May 1.

These are the first fleet sales numbers after Trump tariffs on the automotive sector started on April 2. Totals last month fell below those of March 2025, with fleet sales at 229,950 vehicles, up 2.3% compared to 224,833 vehicles sold in March 2024.

Ad Loading...

The rise in April 2025 rental fleet sales offset a mild decline in commercial fleet sales and a steep drop in government fleet sales, resulting in a second straight month of a modest YOY increase in total fleet sales since October 2024.

However, fleet sales year-to-date dipped 2.6% to 791,196 vehicles sold, compared to 809,564 during the first four months of 2024.

April feet sales by fleet sector were:

  • Commercial fleet sales numbered 67,485 vehicles in April compared to 71,213 in April 2024, decreasing 5.2%.

  • Rental fleet sales rose 14.7% year-over-year in April at 120,712 vehicles compared to 105,261 in April 2024.

  • Government fleet sales plunged 25% last month, from 25,835 vehicles in April 2024 to 19,385. [Government fleet totals included only numbers from Ford, GM, Stellantis, and Mazda. The five other major Asian-based automakers did not report any monthly fleet sales].

"Fleet sales in April overall declined from the higher pace in March, but continued to show gains against last year’s monthly levels," said analysit Jeremy Robb, the senior director of economic and industry insights at Cox Automotive. "With industry supply contracting in March due to the tariff impact, the industry saw incentives and rebates decline in April and it was likely a bit more difficult for fleet companies to secure new product." 

Ad Loading...

The sales rise among rental fleets with the declines in government and commercial fleets likely point to more market distortions as tariffs take hold, Robb said. "With OEM’s continuing to work to address supply impacts from tariffs, it’s likely that fleet companies continue to feel pressure to procure new vehicles in the next couple of months."

Bobit Business Media (BBM), owner of Automotive Fleet, Vehicle Remarketing, Government Fleet, and Auto Rental News, compiles fleet sales numbers that reflect aggregate figures from the three major Detroit-based auto manufacturers and the Asian Big 6 automakers. The statistics include cars, SUVs, and trucks.

More Vehicle Research

Interior dashboard view of a Volvo EV featuring Google Maps navigation and infotainment display during a demo of upcoming Gemini AI vehicle integration.

Volvo, Google Preview AI-Powered In-Car Navigation Features

Gemini integration and new Google Maps immersive navigation tools are slated for upcoming Volvo EV models, including the EX60.

Read More →
An obit image of fleet hall of famer Ray Breault next to a black square with the text of his birth and death dates.
Vehicle Researchby Faith HowellMay 20, 2026

Automotive Fleet Hall of Fame Inductee Ray Breault Passes at 95

Ray Breault, a former NAFA president and longtime fleet leader whose career spanned nearly 60 years, died May 1 at age 95. Breault was inducted into the Automotive Fleet Hall of Fame in 2008 and was widely recognized for his contributions to the fleet management profession.

Read More →
Close-up of the 2027 Volkswagen ID. Buzz side window with quilted privacy shades and integrated side mirror camera parked outdoors.

The 2027 Volkswagen Lineup

Volkswagen recently released details on the 2027 lineup, which includes a variety of new features for the vehicles.

Read More →
Ad Loading...
Gray 2026 Kia EV6 electric crossover driving on a desert highway at sunset with mountains and Joshua trees in the background.

2026 Kia EV6 Arrives With Lower Pricing, New Charging Features

Kia lowered pricing for the 2026 EV6 lineup while adding standard charging equipment, Plug & Charge capability, and updated color options.

Read More →
Blue BMW iX3 electric SUV parked on a reflective surface with mountain scenery in the background at dusk.

2027 BMW iX3 Starts at $61,500 With Up to 434 Miles of Range

BMW priced the 2027 iX3 50 xDrive at $61,500 and said the new EV SUV will offer up to 434 miles of range, 800V fast charging, and a new-generation operating system when deliveries begin in September.

Read More →
YouTube thumbnail with a dark blue, high-contrast corporate design featuring a smiling young woman on the left pointing upward. Large bold text on the right reads: ‘HOW FLEETS ARE DOING MORE WITH LESS IN 2026.’ Smaller header text at the top says ‘WEEKLY CHEAT SHEET.’ Along the bottom are three blue-and-white icons labeled ‘TRENDS,’ ‘INSIGHTS,’ and ‘STRATEGIES.’
Vehicle Researchby Faith HowellMay 18, 2026

How Fleets Are Doing More with Less in 2026 | AF News Recap

In this news recap, host Faith Howell covers the ethics of AI, replacement delays, and how one company is streamlining uptime.

Read More →
Ad Loading...
SponsoredMay 15, 2026

Hybrids: Electrification Without the Challenges

For fleet managers, fuel is one of the biggest line items in the budget — and it's one hybrids can shrink without changing how your people work. Download the eBook to see the numbers, understand the technology, and get a step-by-step guide to making the switch.

Read More →
A graphic including Emkay's building celebrating 80 years in fleet.
Vehicle Researchby StaffMay 13, 2026

Inside Emkay's 80th Anniversary Celebration [Watch]

EMKAY recently celebrated a major milestone: 80 years in the fleet industry.

Read More →
Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.
SponsoredMay 13, 2026

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Read More →
Ad Loading...
Front view of a silver Mercedes-Benz C-Class EV driving on a curving road with mountains and sunlight in the background.

Mercedes-Benz Introduces All-New Electric C-Class

Mercedes-Benz introduces an all-electric C-Class with dual motors, up to 482 hp, fast charging, and a redesigned interior built on a dedicated EV platform.

Read More →