Renault Targeting 10% Market Share in Brazil in 2018
Renault is aiming to achieve a market share of 10% in Brazil by the end of 2018 and will look to achieve this by expanding its operations across Latin America.
by Staff
January 4, 2018
Renault will invest in the SUV segment in Brazil in 2018, which includes the Captur compact SUV. Photo courtesy of Renault.
1 min to read
Renault will invest in the SUV segment in Brazil in 2018, which includes the Captur compact SUV. Photo courtesy of Renault.
Renault is aiming to achieve a market share of 10% in Brazil by the end of 2018 and will look to achieve this by expanding its operations across Latin America.
Renault currently holds a market share of 7.8% in Brazil and the company foresees a growth to 8% in the first quarter of 2018 and, ultimately, 10% by the end of 2018, according to the automaker.
Ad Loading...
In 2016, Renault sold 354,000 cars in Latin America, with Brazil responsible for 43% of these sales. Ultimately, the automaker’s goal is to boost this figure to around 600,000 cars sold per year in Latin America by 2022, says Renault.
To hit this target, Renault will invest in the SUV segment, which has doubled in size in Brazil in the last two years, and currently represent 15% of the market. The company expects sales of SUVs to account for 20% of all sales by the end of the decade, according to the automaker.
“We had six months of growth in our sales, which suggest a consistent upwards movement,” said Olivier Murguet, president of Renault in Latin America.
Still managing your motor pool with spreadsheets and manual approvals? Loyola University replaced outdated processes with automated fleet management, eliminating overtime and saving up to $50,000 annually. See how they did it.
Viaduct will join Sumitomo as an independent subsidiary. Partnership strengthens global reach and accelerates AI-driven innovation for fleets and manufacturing.
Held in Sydney, the Australasian Fleet Management Association’s 2025 Summit marked ten years of growth as the event expanded its global reach and doubled down on practical, non-commercial fleet leadership programming.
“Accidents” suggest inevitability, but most crashes are preventable — caused by driver actions and behaviors. Here’s why shifting the narrative can improve road safety.
Check out photos from the first two days of the 2024 Global Fleet Conference, which convened for the first time in San Diego Nov. 4-6 as part of the new Fleet Week series of conferences.
On Nov. 5 in San Diego, join industry leaders from Schindler Elevator and Geotab as they share ideas and approaches to reaching emissions goals in global fleet operations.