The Propane Education & Research Council (PERC) has launched a new logo and brand identity for propane — PROPANE Clean American Energy.

The logo, anchored by the iconic image of an American bald eagle, highlights propane as an increasingly American-made alternative fuel at a time when U.S. propane production from natural gas liquids is at record levels, accorind to the council.

The change also emphasizes recent investments by the propane industry in new technologies, including propane-powered vehicles, school buses, mowers, irrigation engines, and other equipment, according to Roy Willis, PERC president and CEO.

"We hope PROPANE Clean American Energy will increase consideration of propane as a clean, affordable, and American-made alternative to conventional fuels among fleets, commercial landscapers, contractors, producers, and homeowners," Willis says. "Increasing domestic demand for propane in the U.S. will ultimately lead to cleaner air and increased use of our nation's own energy resources, rather than relying on foreign oil."

The propane industry began working on the research and branding project at the beginning of 2013. The new logo and tagline will be used in all PERC-produced materials and will be made available free of charge to propane providers and OEM partners, such as ROUSH CleanTech, Exmark, and Kohler. The new logo will also replace the previous mark used by thousands of propane retailers nationwide on signs, delivery vehicles, equipment, websites, and literature.

The PROPANE Clean American Energy logo will be prominently featured in PERC's new multimedia safety campaign designed to encourage residential propane heating customers and agribusiness operators, among others, to fill up in advance of the winter season and make arrangements with propane providers to keep tanks full. The campaign begins Sept. 8. More information is available at propanecomfort.com.

"America makes more than enough propane to meet U.S. demand," Willis says. "As PERC rolls out this important safety campaign and new branding identity, the propane industry is prepared to meet the needs of a changing energy economy."