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Presenting GINA, the Design Philosophy at BMW

MUNICH, GERMANY - Christopher Bangle, head of design at BMW, proposed a whole new “Flame Surfacing” language that redefined how BMWs were designed. Flame Surfacing comes from the GINA philosophy (Geometry and functions in ‘‘N’’ Adaptations).

by Staff
June 23, 2008
1 min to read


MUNICH, GERMANY - In 2001, BMW took an innovative approach to automotive design by introducing a boldly styled concept called the X Coupe. Christopher Bangle, head of design at BMW, then proposed a whole new “Flame Surfacing” language that redefined how BMWs were designed. It’s now used for every model in the lineup, according to www.auto123.com.


Flame Surfacing comes from the GINA philosophy (Geometry and functions in ‘‘N’’ Adaptations). Basically, it’s a totally unbridled vision for car design. Several creations in BMW’s lineup come straight from the GINA philosophy. Such is the case of the iDrive multimedia interface, originally introduced on the BMW Z9 Concept.

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The latest work from the BMW design studio is called “Light Visionary Model.” It’s essentially a styling exercise intended to push the limits of creativeness. The result takes the form of a small roadster with sleek, Z4-like body lines.

Both inside and out, the car sports a variety of unorthodox features. It’s shelled in a textile fabric wrapped around a carbon fiber and metal frame. This mobile structure can adapt to the driver by bending and changing shapes. For instance, the headlights can be open or shut. Likewise, the interior only displays what the driver needs. Textile fabric covers the dashboard and components, making way for the appropriate instruments when necessary.




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