The National Safety Council partners with the University of Iowa on a phone app aimed at bolstering use of features such as lane departure warning and backup cameras.
by Staff
March 28, 2017
Screen shot courtesy of CarTech VR360 app.
2 min to read
Screen shot courtesy of CarTech VR360 app.
The National Safety Council and the University of Iowa have developed a virtual-reality mobile phone app designed to help drivers understand how new vehicle safety technologies work.
The app, CarTech VR360, gives drivers a 360-degree tour of some of today’s advanced driver assistance systems. The app is part of the MyCarDoesWhat initiative, which the National Safety Council and the University of Iowa launched in 2015 to explain new crash-avoidance technologies. A new survey from the National Safety Council found that 39% of drivers with new vehicle safety technologies say sometimes their vehicle acts in ways that scare or surprise them.
Ad Loading...
“This might be one of the few cell phone apps that help people be safer drivers,” said Deborah A.P. Hersman, president and CEO of the National Safety Council. “Virtual reality is more engaging than any owner’s manual; we hope that people use the technology to discover all of the advanced driver assistance systems their vehicles have to offer.”
“MyCarDoesWhat has endeavored to address all drivers — virtual reality is a novel medium sure to excite a new generation of road users,” said Daniel McGehee, the principal investigator of the MyCarDoesWhat project. McGehee is a professor in the University of Iowa’s college of engineering and director of the National Advanced Driving Simulator.
Fatal car crashes are on the rise, claiming as many as 40,000 lives in 2016, according to National Safety Council preliminary estimates. Technology can help prevent crashes, but drivers must understand these features and how they work to use them to their full potential.
The CarTech VR360 app, designed for both iOS and Android operating systems, is free to download and explains six features:
Distracted driving remains one of the most persistent risks in fleet operations. New approaches focus on removing mobile device use entirely while adding real-time safety support.
As distraction risks evolve, fleets are turning to smarter, more connected technologies to better understand what’s happening behind the wheel. Part 2 explores how these tools are helping identify risky behaviors and improve visibility across operations.
Distracted driving is often measured by what we can see—phones in hand, eyes off the road. But what about the distractions we can’t? A recent incident raises a bigger question about awareness, attention, and why subtle risks so often go unnoticed.
Fleets have more driver data than ever, so why isn't behavior changing? Training requires more than reports and coaching — it requires real-world practice.
A two-part conversation with Stefan Heck on how AI is transforming the fight against distracted driving. As fleets adopt smarter tools, the focus shifts from reacting to preventing risk. In Part 1, we look at where AI is making an impact for fleets today.
An 11% drop in pedestrian fatalities in early 2025 signals progress in U.S. road safety, but elevated death rates and ongoing risks underscore the need for continued action from fleets and policymakers.