Want More? Rivian and Volkswagen Group Announce Plans for Joint Venture
Marubeni and Lithia Team Up with Apollo Funds for Strategic Investment in Wheels
Outside of investments, the partnerships allows Wheels to gain more knowledge on the automotive industry.

Although Wheels operates as a fleet management company today, the legacy business began in 1939 as an auto dealership, deepening their appreciation of automotive companies such as Marubeni and Lithia, Shlomo Crandus, CEO of Wheels, said.
Photo: Automotive Fleet
Wheels announced that it received a significant minority investment from Marubeni Corporation (Marubeni) and Lithia & Driveway (Lithia).
The investment aligns Wheels with specific players in the commercial fleet and mobility spaces as it continues to expand its product offerings to corporate clients.
"We are excited to receive the backing of two highly sophisticated investors. Our clients are always at the heart of everything we do, and that will continue as we innovate and grow with Marubeni and Lithia," Shlomo Crandus, CEO of Wheels, said.
Marubeni and Lithia's Contributions to a Long-Term Partnership
Marubeni has a track record of investing in companies across the US automotive value chain, dating back to 1958. Current Marubeni portfolio companies in the mobility sector include businesses focused on consumer auto finance, refrigerated trailer rental and leasing, and short-term commercial vehicle rentals.
As an investor in Wheels in partnership with Apollo-managed funds, Marubeni is aligned with Apollo's long-term vision for Wheels. In addition to providing expertise in the automotive sector, Marubeni enables further access to diversified funding channels through its longstanding relationships in Japan.
Lithia shares Wheels' commitment to delivering offerings across the vehicle lifecycle, from vehicle acquisition and financing to maintenance and repair.
Another Way to Benefit
Although Wheels operates as a fleet management company today, the legacy business began in 1939 as an auto dealership, deepening their appreciation of automotive companies such as Marubeni and Lithia, Crandus said. In their partnership, Wheels will benefit from the knowledge that Marubeni and Lithia collectively contribute to the automotive industry.
Subject to customary closing conditions, the transaction is expected to close in the third quarter of 2024.
More Operations

Here's When You Should Make an Exception to Fleet Policy
Fleet policies are designed to create consistency, but not every driver or situation fits neatly within standard rules.
Read More →
AI-Native or AI-Acquired: What Should Fleet Managers Look for in an AI Platform?
Six questions can help fleet managers look beyond AI marketing claims to evaluate integration, data access, and real-world operational performance.
Read More →
A buyer's guide to fleet management software in 2027
Buying fleet management software in 2027 means looking beyond features and price. As fleet operations, technology and expectations evolve, this guide explores what today’s fleet professionals should consider when choosing a system that can deliver value now and adapt to what comes next.
Read More →
What Will Shape the Next Era of Fleet Management?
EVs, AI, and autonomous vehicles are reshaping fleet management. Discover what’s ahead—and how fleet leaders can prepare for the next era.
Read More →
How Fleets Can Recruit and Train Veterans for Technician Roles
Here's how the technician shortage has affected uptime for fleets, and what to do about it.
Read More →
Avis Budget Group Deploys Neology Toll Management Technology Across Major Brands
Neology’s neoFleet platform will manage toll transactions and toll-authority operations for vehicles across Avis, Budget, Payless, Budget Truck and Zipcar.
Read More →
Fleet Personal-Use Charges Edge Higher in 2026
Nearly eight in 10 surveyed fleets allow personal use of company vehicles, while just over half of respondents report charging employees for the privilege.
Read More →
The Future of Fleet + What’s Changing Right Now | AF News Recap
Could developments overseas offer a preview of what’s coming for U.S. fleets? This week, we’re looking at the future of AI, autonomy, and electrification, plus Ford Pro’s new certified pre-owned program, smarter vehicle offboarding, and a new way for fleets to manage toll expenses.
Read More →
How to Handle Vehicle Offboarding
What do fleet managers need to do when a driver leaves?
Read More →
Fleet Manager’s Ultimate Playbook: Navigating the New Standard in OEM Connectivity
Rising operating costs, driver safety concerns, and unplanned downtime are putting unprecedented pressure on modern fleets. Discover how fleet managers use embedded OEM connectivity and real-time vehicle data to cut TCO, prevent downtime, and protect drivers without aftermarket telematics hardware.
Read More →
