Want More? Rivian and Volkswagen Group Announce Plans for Joint Venture
Marubeni and Lithia Team Up with Apollo Funds for Strategic Investment in Wheels
Outside of investments, the partnerships allows Wheels to gain more knowledge on the automotive industry.

Although Wheels operates as a fleet management company today, the legacy business began in 1939 as an auto dealership, deepening their appreciation of automotive companies such as Marubeni and Lithia, Shlomo Crandus, CEO of Wheels, said.
Photo: Automotive Fleet
Wheels announced that it received a significant minority investment from Marubeni Corporation (Marubeni) and Lithia & Driveway (Lithia).
The investment aligns Wheels with specific players in the commercial fleet and mobility spaces as it continues to expand its product offerings to corporate clients.
"We are excited to receive the backing of two highly sophisticated investors. Our clients are always at the heart of everything we do, and that will continue as we innovate and grow with Marubeni and Lithia," Shlomo Crandus, CEO of Wheels, said.
Marubeni and Lithia's Contributions to a Long-Term Partnership
Marubeni has a track record of investing in companies across the US automotive value chain, dating back to 1958. Current Marubeni portfolio companies in the mobility sector include businesses focused on consumer auto finance, refrigerated trailer rental and leasing, and short-term commercial vehicle rentals.
As an investor in Wheels in partnership with Apollo-managed funds, Marubeni is aligned with Apollo's long-term vision for Wheels. In addition to providing expertise in the automotive sector, Marubeni enables further access to diversified funding channels through its longstanding relationships in Japan.
Lithia shares Wheels' commitment to delivering offerings across the vehicle lifecycle, from vehicle acquisition and financing to maintenance and repair.
Another Way to Benefit
Although Wheels operates as a fleet management company today, the legacy business began in 1939 as an auto dealership, deepening their appreciation of automotive companies such as Marubeni and Lithia, Crandus said. In their partnership, Wheels will benefit from the knowledge that Marubeni and Lithia collectively contribute to the automotive industry.
Subject to customary closing conditions, the transaction is expected to close in the third quarter of 2024.
More Operations

Fleet Has a Talent Pipeline Problem. What Comes Next? | AF News Recap
Where will fleet’s next generation of leaders come from? This week, we’re looking at the industry’s talent pipeline, what certification can add to a fleet career, how to build an award-worthy track record, and the return of Automotive Fleet’s Personal Use Survey.
Read More →
Smith System Launches Driver Risk Management Program
Fleets have more driver data than ever, but identifying risky behavior doesn't necessarily correct it. Smith System's new Driver Risk Management program combines monitoring, training, and follow-up coaching to help fleets connect risk signals with driver intervention.
Read More →
Automotive Fleet Opens 2026 Personal Use Survey for Commercial Fleet Managers
Less than two weeks left! Commercial and corporate fleet managers are invited to share how their organizations handle company vehicle personal-use policies, charges, and driver eligibility.
Read More →
From AI Prompts to AI-Generated Safety Songs | AF News Recap
Can better prompts make AI more useful for fleet managers? This week, we’re breaking down smarter fleet analysis, an AI-assisted experiment that turned safety training into music, and what happened to fuel prices in August.
Read More →
How to Write Better AI Prompts for Fleet Analysis
Include these six elements in your fleet prompts to generate more relevant analysis and accurate answers.
Read More →
Fleet Meets: Eric Kilgore
This edition of the Fleet Meets series features one of the industry's best leaders driving multi-market and national operations.
Read More →
Why Reactive Fleet Management Is Becoming Too Expensive to Sustain
Research highlights a growing need for proactive management strategies to address rising costs in fleet operations effectively.
Read More →
What Your Fleet KPIs Aren’t Telling You
Tracking fleet metrics is only useful when the data leads to better decisions. This guide helps fleet leaders assess cost, utilization, and downtime more accurately, identify performance gaps, and prioritize the actions that can improve operational results.
Read More →
Hidden in Plain Sight: Fleet Compliance Risks
Fleet compliance isn't just about having policies — it's about consistently enforcing them. This practical guide reveals six hidden compliance risks common in public sector and shared fleet operations and outlines proven strategies to improve visibility, accountability, and audit readiness
Read More →
Turning Fleet Payment Data into Executive Insights
Does data alone drive results in operations?
Read More →
