Automotive Fleet
MenuMENU
SearchSEARCH

March Fleet Vehicle Sales Dip, But Q1 Total Rises

Year-to-date sales in commercial, rental, and government fleet sectors are scraping 600,000 vehicles sold.

April 3, 2024
March Fleet Vehicle Sales Dip, But Q1 Total Rises

The overall monthly total of 217,446 vehicles sold into the three fleet sectors in March 2024 was down slightly at 3.4% compared to 225,200 vehicles in March 2023.

Source: Bobit

2 min to read


While rental car fleet sales were flat in March compared to March 2023, their strength compared to declines in the commercial and government fleet sectors helped maintain the upward trend for Q1 fleet sales overall, according to Bobit/Automotive Fleet sales data released April 2.

Despite the dips, year-to-date fleet sales through the Q1 are 599,868, up 6.4% from 563,533 fleet vehicles sold in Q1 2023. If such sales trends continue over the next three quarters, fleet sales would be set to exceed 2023's 2 million+ benchmark total in another sign of the vehicle production and sales recovery from the pandemic years.

Ad Loading...

Bobit fleet sales numbers reflect aggregate sales from the three major Detroit-based auto manufacturers and the Asian Big 6. Numbers for March 2024 broken down by sector show:

Commercial Fleets: 78,704 vehicles sold in March 2024, down 6.9% from 84,506 in March 2023.

Rental Fleets: 114,396 vehicles sold in March 2024, up 0.3% from 114,075 in March 2023. In February, auto rental fleet sales drove the overall momentum.

Government Fleets: 24,346 vehicles sold in March 2024, down 8.5% from 26,619 in March 2023. Four automakers -- Hyundai, Nissan, Subaru, and Toyota -- did not report government fleet sales for March.

The overall monthly total of 217,446 vehicles sold into the three fleet sectors in March 2024 was down slightly at 3.4% compared to 225,200 vehicles in March 2023.

More Vehicle Research

Johan Verbois, executive director of CARA, stands outdoors in a blue blazer with arms crossed, with blurred vehicles and greenery in the background.
Remarketingby News/Media ReleaseApril 27, 2026

CARA Appoints Johan Verbois as Executive Director

CARA recently opened up a part-time executive director position and appointed Johan Verbois for the role.

Read More →
Subaru electric SUV driving along a coastal highway at sunset, representing the 2027 Getaway with three-row seating and all-electric performance.
Vehicle Researchby News/Media ReleaseApril 22, 2026

Subaru Unveils New Electric SUV, a Three-Row 2027 Subaru Getaway

Subaru introduces the all-electric 2027 Getaway, a three-row SUV with 420 hp, over 300 miles of range, and fast-charging capability, expanding its EV lineup.

Read More →
Vehicle Researchby StaffApril 21, 2026

GM Envolve Changes Name to GM Fleet

The GM Fleet name aligns to how customers identify us and it also helps with discoverability, the company said.

Read More →
Ad Loading...
Electric vehicle charging in a home garage with wall-mounted charging and energy systems, illustrating WEX EV At-Home fraud protection and fleet charging verification technology.
Vehicle Researchby News/Media ReleaseApril 21, 2026

WEX Launches Solution to Close EV At-Home Charging Visibility Gap

At NAFA I&E 2026, WEX debuted an EV solution that adds a layer of verification to help fleets track, validate, and trust every at-home charging dollar.

Read More →
Mechanic working under a car hood with diagnostic tool; overlay text reads “Fleet repair isn’t too expensive. It’s unpredictable.” highlighting cost uncertainty in fleet maintenance.
Vehicle ResearchApril 20, 2026

The Hidden Pain in Fleet Repair

BBM research insights reveal that budget headaches might be less about costs than fleet pros think.

Read More →
Silver Mercedes-Benz GLE SUV driving on a winding mountain road, showcasing updated exterior design and performance in a scenic landscape.
Vehicle Researchby News/Media ReleaseApril 16, 2026

The New Mercedes-Benz GLE Brings More Power and Intelligence

Mercedes-Benz updates the 2027 GLE with revised powertrains, expanded electrification, updated suspension systems, and a new software platform, while retaining its core SUV lineup and capabilities.

Read More →
Ad Loading...
Portrait of Art Kinsman, newly appointed NETS Chief Strategy Officer, smiling in a suit jacket against a neutral background.
Vehicle Researchby News/Media ReleaseApril 16, 2026

NETS Appoints Art Kinsman as Chief Strategy Officer

The Network of Employers for Traffic Safety (NETS) has tapped Art Kinsman for a new leadership role as Chief Strategy Officer.

Read More →
Vehicle Researchby StaffApril 15, 2026

Agero Aquires Urgently

Agero is acquiring Urgently, combining two tech-driven roadside assistance providers. The deal expands AI-powered dispatch, data capabilities, and service scale across fleet and mobility markets.

Read More →
Teaser image of 2027 Nissan Rogue Hybrid e-POWER, a dark SUV with LED lighting, representing Nissan’s new series hybrid with dual-motor AWD and no plug-in charging.

2027 Nissan Rogue Hybrid e‑POWER's Technology Explained

Nissan's hybrid powertrain with dual-motor all-wheel drive adds refinement and updated driving characteristics in the Rogue.

Read More →
Ad Loading...
Side profile of a dark Volkswagen Atlas SUV in a studio setting with blue lighting, highlighting updated design and exterior styling.

All-new 2027 Volkswagen Atlas debuts at the New York International Auto Show

Volkswagen revealed the redesigned 2027 Atlas, featuring updated styling, new in-cabin technology, and a more powerful turbocharged engine ahead of its launch later this year.

Read More →