MacLaren Named International Fleet Manager of the Year
BRUSSELS, BELGIUM - Bruce MacLaren, Global Auto Program manager for Microsoft, was recently announced as International Fleet Manager of the Year 2010 at the Fleet Europe Awards in Brussels.
BRUSSELS, BELGIUM - Bruce MacLaren, Global Auto Program manager for Microsoft, was recently announced as International Fleet Manager of the Year 2010 at the Fleet Europe Awards in Brussels. The event was attended by approximately 450 European fleet professionals.
The International Fleet Manager of the Year Award rewarded the person having most successfully developed an international fleet management strategy and implemented an efficient car policy, leading to an optimized TCO, and taking into account local differences and actual fleet trends.
"The new International Fleet Manager of the Year is a real fleet personality," said Werner Berger of Nestlé, 2009 International Fleet Manager recipient. "This person has successfully created an international fleet program which provides scale and flexibility to meet the growing mobility needs of the company. He has hired and trained an international team made up of experts in the subject. This year's winner has also a clear vision on fleet management KPI's and has introduced a global car policy with a mandatory average CO2 emission limit of 130 g/km per vehicle."
Related stories:
Coca-Cola Hellenic Wins International Fleet Safety of the Year Award
More Operations
What Fleet Managers Really Want From Vendors
From customer service frustrations and technology breakdowns to RFQs, change management, and the growing impact of turnover across the industry, this conversation pulls back the curtain on the real operational challenges fleet managers are navigating every day.
Read More →Fleet Safety Masterclass: Industry Leaders on Storytelling, Strategy & Innovation
In this special masterclass episode, industry leaders break down what it really takes to build safer fleets in today’s increasingly distracted and data-driven world.
Read More →Integrating Legacy Fleet Systems and Historical Data
In this episode, we bring together fleet and technology leaders to unpack the realities of data integration, system migrations, and the evolving role of AI in fleet management.
Read More →From Resistance to Results: Change Management Strategies for Fleets
From new technologies and safety programs to evolving regulations, fleets are under constant pressure to adapt. But as Dr. Betz explains, success isn’t about the system you implement—it’s about whether your people actually use it.
Read More →Where We're Headed: A Practical Look at AI in Fleet
Discover how AI is actually being deployed in fleets, not just marketed, including practical use cases and emerging risks.
Read More →
How Coca-Cola United Protects Its Fleet from Growing Legal Risk
Growing legal exposure can put fleets at risk. Here's one company's approach.
Read More →
Fleet Managers Think They Understand Their Costs. The Data Says Otherwise.
Most fleet managers say they have a strong handle on their costs, but new research from Bobit Business Media tells a different story. A 2026 survey of 190 fleet professionals reveals a widespread "confidence gap" where fragmented systems, disconnected data, and delayed reporting are leaving major blind spots hidden beneath the surface. Find out what the data actually shows.
Read More →
Cameras, Safety and Insurance: From Reactive Claims to Real-Time Prevention (Part 2 of 2)
Part Two: Commercial auto remains one of the most challenging and costly lines of coverage for fleet operators and insurers alike. Continue learning more about how to effectively address these issues from Onur Aksan, Enterprise Business Development Executive, Geotab
Read More →
New Trucks, AI & Summer Downtime | AF News Recap
From new truck updates to AI-powered driver coaching and summer maintenance tips, this week's fleet headlines are all about keeping things moving.
Read More →
Beyond Utilization Rates: Smarter Fleet Replacement Decisions
Vehicle replacement decisions affect every aspect of fleet performance, from operating costs to asset availability. This guide explores how fleet leaders use integrated data, benchmarking, and lifecycle analytics to determine the right fleet size and optimize replacement timing with greater confidence.
Read More →

