At the Convergence 2000 conference in Detroit, Ford Motor Co. demonstrated a specially equipped Lincoln LS that can recognize a driver’s lifestyle preferences before the engine is started. Using a dime-sized personalized key fob called iButton developed by Dallas Semiconductor, along with software developed by Sun Microsystems and Sensoria, the system allows the car to program preferred radio stations, memorize electronic phone books, adjust the interior temperature and seat position, and display the day’s errands on a console-mounted screen. This equipment will dovetail with the telematics system being developed by Ford and Qualcomm, to be called Wingcast. The iButton allows the driver to be instantly recognized by the vehicle by simply touching a marked location on the console. “Markers” on the button tell the car the driver’s preferences, even going so far to setting a favored shift pattern in the automatic transmission.