Infiniti Names New U.S. Sales Chief

Michael Bartsch has stepped down from his position as vice president of the Americas, and will be replaced by Randy Parker, formerly vice president of Nissan’s Western Region.

by Staff

February 17, 2015

Infiniti Names New U.S. Sales Chief — **Photo of Randy Parker, courtesy of Infiniti.**

1 min to read

**Photo of Michael Bartsch, courtesy of Infiniti.**

The executive overseeing U.S. sales of Nissan's Infiniti Motor Co. has stepped down from his position, marking the third high-ranking executive to leave the luxury brand in less than a year.

Infiniti is making the move to grow its brand presence in the U.S., according to a release.

Randy Parker, formerly vice president of Nissan’s Western Region, will be replacing Michael Bartsch.

Bartsch is leaving the company to "pursue other interests," according to Infiniti. He was appointed to his current role in September of 2013. Prior to joining Infiniti, Bartsch worked for Porsche Cars North America as executive vice president.

**Photo of Randy Parker, courtesy of Infiniti.**

Parker was responsible for regional marketing, distribution, dealer network development and financial controls for Nissan's largest U.S. regional operation.

In 2013, Infiniti’s U.S. sales declined by two percent, to about 116,000 units, while competitors such as Lexus increased by 12 percent, and Audi by 13 percent, according to Forbes.

Parker will report directly to Roland Krueger in close coordination with José Muñoz. He will be located at Infiniti Americas headquarters in Franklin, Tenn.

Roland Kruger joined Infiniti in September of 2014 as president, a week after the brand's chairman Andy Palmer left for Aston Martin and two months after president Johan de Nysschen departed for Cadillac.

Topics:Automotive Executives Infiniti Promotions Nissan Operations Global Fleet

More Global Fleet

Cover of a whitepaper titled “The Hidden Costs of Departmentally Assigned Vehicles on Your Fleet” featuring a black fleet vehicle driving on a road at sunset. Subheadline reads: “Discover how your fleet can reduce costs and minimize risk by implementing vehicle sharing.” The document focuses on fleet optimization, vehicle sharing, cost reduction, utilization tracking, and risk management for fleet operations.

Why Fleet Managers Are Replacing Departmental Vehicles with Shared Motor Pools

Departmentally assigned vehicles often create hidden costs through underutilization, poor visibility, and increased administrative burden. This white paper explores how shared motor pool strategies help fleets reduce costs, improve accountability, and optimize vehicle utilization.

Fleet Costs Are Rising: Here’s How Leaders Are Responding

Fleet leaders are under pressure to reduce costs, adapt to economic uncertainty, and make smarter decisions. See how peers across North America are responding with real data, proven strategies, and forward-looking insights. Download the 2026 Market Pulse Report to benchmark your strategy and uncover where you can gain an edge.